Immediately two men ran forward. The brander pressed the iron smoothly against the flank. A smoke and the smell of scorching hair arose. Perhaps the calf blatted a little as the heat scorched. In a brief moment it was over. The brand showed cherry, which is the proper colour to indicate due peeling and a successful mark. In the meantime the marker was engaged in his work. First, with a sharp knife he cut off slanting the upper quarter of one ear. Then he nicked out a swallow-tail in the other. The pieces he thrust into his pocket in order that at the completion of the work he could thus check the Cattleman's tally-board as to the number of calves branded.[3] The bull-dogger let go. The calf sprang up, was appropriated and smelled over by his worried mother, and the two departed into the herd to talk it over. It seems to me that a great deal of unnecessary twaddle is abroad as to the extreme cruelty of branding. Undoubtedly it is to some extent painful, and could some other method of ready identification be devised, it might be as well to adopt it in preference. But in the circumstance of a free range, thousands of cattle, and hundreds of owners, any other method is out of the question. I remember a New England movement looking toward small brass tags to be hung from the ear. Inextinguishable laughter followed the spread of this doctrine through Arizona. Imagine a puncher descending to examine politely the ear-tags of wild cattle on the open range or in a round-up. But, as I have intimated, even the inevitable branding and ear-marking are not so painful as one might suppose. The scorching hardly penetrates below the outer tough skin--only enough to kill the roots of the hair--besides which it must be remembered that cattle are not so sensitive as the higher nervous organisms. A calf usually bellows when the iron bites, but as soon as released he almost invariably goes to feeding or to looking idly about. Indeed, I have never seen one even take the trouble to lick his wounds, which is certainly not true in the case of the injuries they inflict on each other in fighting. Besides which, it happens but once in a lifetime, and is over in ten seconds; a comfort denied to those of us who have our teeth filled.