Authorship in Australia loses an important incentive in the absence of
local magazines. All of the better kind have lacked sufficient public
support. Several of them, including the _Colonial Monthly_ (established
by Marcus Clarke), the _Melbourne Review_, the _Centennial Magazine_,
and the _Australasian Critic_ (the latter conducted by the professors of
the Melbourne University) promised so well that their want of support is
not easily explainable. It has been attributed to an unreasoning
prejudice, an assumption that being locally produced they must
necessarily be inferior; but this probably does the reading public less
than justice. Apparently from their contents, most of the magazines
failed because they were made too Australian in character, too unlike
the English periodicals to which readers had been so long accustomed.
There are many fine magazines in the United States, but their conductors
do not make the mistake of trying to do without British and European
contributions. They know the value of names as well as of matter.
Foreign writers supply about one-third of the contents of the monthlies.
When great interest suddenly attaches to some national question, their
enterprise, like that of the newspapers of the country, sometimes takes
the special form of securing cabled summaries of the opinions of
influential politicians in Great Britain and elsewhere for immediate
publication.
A contributory cause of the failure of Australian magazines is the fact
that the cost of their mechanical production has always been higher
than that of any of their imported competitors. This promises to be a
difficulty for some years to come. Book-publishing, as a separate
business, is also practically impossible, for like reasons. The
Australian reader attaches no special value to the possibilities of the
local magazine, partly because its place as a literary and art record is
considered to be fairly supplied by the weekly newspapers. Moreover, it
is said he demands cheapness as well as high quality in his periodicals,
and knows that both can be got in several English, American and European
magazines. If this be so, the same predilection will no doubt account
for the spectacle of leading London firms sending to the colonies tons
of their popular modern books in paper covers, and offering them at
about half the price charged in the United Kingdom, where they are
obtainable only in cloth-bound editions.
Public-domain text, read in full here on John Shaqi.
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