“I think if you analyze the needs of the school, in fact, going right at it as if it was a merchandizing problem, of course the one basic and fundamental need is growth. I presume we’re all agreed we won’t be satisfied till we build up the biggest darn Sunday School in the whole state, so the Chatham Road Presbyterian won’t have to take anything off anybody. Now about jazzing up the campaign for prospects: they’ve already used contesting teams, and given prizes to the kids that bring in the most members. And they made a mistake there: the prizes were a lot of folderols and doodads like poetry books and illustrated Testaments, instead of something a real live kid would want to work for, like real cash or a speedometer for his motor cycle. Course I suppose it’s all fine and dandy to illustrate the lessons with these decorated book-marks and blackboard drawings and so on, but when it comes down to real he-hustling, getting out and drumming up customers--or members, I mean, why, you got to make it worth a fellow’s while. “Now, I want to propose two stunts: First, divide the Sunday School into four armies, depending on age. Everybody gets a military rank in his own army according to how many members he brings in, and the duffers that lie down on us and don’t bring in any, they remain privates. The pastor and superintendent rank as generals. And everybody has got to give salutes and all the rest of that junk, just like a regular army, to make ’em feel it’s worth while to get rank. “Then, second: Course the school has its advertising committee, but, Lord, nobody ever really works good--nobody works well just for the love of it. The thing to do is to be practical and up-to-date, and hire a real paid press-agent for the Sunday School--some newspaper fellow who can give part of his time.” “Sure, you bet!” said Chum Frink.