Barnum’s renewed enterprise and the publicity which came to him by
reason of his past reputation contributed largely to the rejuvenation
of the Museum, until as a source of profit it was as valuable as it
had ever been. Sometimes Barnum was lucky enough to gain publicity
from deceptions practised upon him as well as by means of his own
deceptions. His famous Cherry-Colored Cat was an example of both
forms of deception in one. A farmer visited the Museum one day and
informed Greenwood that he had a cherry-colored cat, which he would
sell for twenty-five dollars. Greenwood agreed in writing to pay that
amount, providing the cat was not artificially colored. The farmer
returned with a handsome black cat, and told Greenwood calmly that
his cat was the color of black cherries. Greenwood refused to pay for
this deception, but as soon as Barnum heard about it he was delighted
at a joke he might have perpetrated himself and insisted that the
practical joker was worthy of his hire. He got back his twenty-five
dollars by exhibiting the cat in a paper bag as a mysterious novelty, a
Cherry-Colored Cat. He fooled his patrons precisely as the farmer had
fooled his manager.
In 1861 Barnum created a sensation with whales. He learned that
fishermen had caught a white whale at the mouth of the St. Lawrence
River, and he hurried to Canada to arrange for the capture alive of a
pair of white whales for his Museum. Barnum witnessed the capture and
arranged for the transportation of his whales, and then he started back
to New York. On the way he informed telegraph operators that they might
take from the wire any news about whales addressed to P. T. Barnum and
give it out to their townspeople. The result was a triumphal procession
seven hundred miles long, with plenty of attendant publicity, when
the white whales started on their journey. People gathered at all the
railroad stations to catch a glimpse of the white whales in their long
boxes, filled with sea weed and salt water. Before he left Quebec,
Barnum wrote accounts of the capture and shipment of the whales for the
Quebec and Montreal newspapers, and these were copied in other papers.
Despatches telling the progress of the trip were posted on bulletin
boards outside the Museum in New York, and the excitement in the city
was great. When the whales were finally deposited in their tank, built
specially for their reception in the basement of the Museum, thousands
rushed to see them.
Public-domain text, read in full here on John Shaqi.
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