But neither Barnum nor any of his assistants knew the daily diet of
a whale, and they had neglected to provide salt water in the tanks.
The Museum cellar was badly ventilated, and all these factors caused
the sudden death of the notorious animals. A _Tribune_ editorial
expressed the mock hope, “May both whales meet again in the open
seas of immortality.” Barnum was not discouraged by this unforeseen
catastrophe, and the publicity he had aroused was too valuable to
waste. He ordered pipes laid between the Museum and New York Bay so
that sea water could be pumped into the new tank he ordered for the
second floor, where new whales could get plenty of fresh air. This
tank, according to Barnum’s own estimates, was twenty-four feet square
and lined with slate and French plate glass at a cost of $4,000. Two
whales were soon on their way to New York, and soon they died. Barnum
ordered two more. The public was now excited, and the necessary
controversy was created by the statement in some of the newspapers that
Barnum’s whales were mere porpoises. Professor Agassiz, of Harvard,
visited the animals and gave Barnum a certificate that they were
genuine white whales. The publication of this authoritative statement
silenced all comment by amateur newspaper naturalists.
It was Barnum’s contention that more persons are humbugged by believing
too little than by believing too much. “Many persons,” he wrote, “have
such a horror of being taken in, or such an elevated opinion of their
own acutness, that they believe everything to be a sham, and in this
way are continually humbugging themselves.” In illustration he gave the
instance of a Yankee lady who visited the Museum to see the whales.
Barnum knew her personally, and after she had watched the whales she
called at Barnum’s office. “Mr. B., it’s astonishing to what a number
of purposes the ingenuity of us Yankees has applied india-rubber,”
she said. The whales, in her opinion, were constructed by Barnum of
india-rubber and compelled to rise to the surface at regular intervals
by means of a bellows puffing air into their bodies. Barnum realized
that it would be useless to argue against such an ingenious conviction,
and he therefore begged his friend to keep the secret to herself,
assuring her that she had been the only person acute enough to discover
it. Whenever he met the lady in later years, she assured him that she
never had revealed his secret, and never would so long as she lived.
Barnum advertised his whales in screaming captions daily. The following
is a sample:
BARNUM’S AMERICAN MUSEUM
After months of unwearied labor, and spending
NEARLY TEN THOUSAND DOLLARS
NEARLY TEN THOUSAND DOLLARS
NEARLY TEN THOUSAND DOLLARS
in capturing and transporting them from that part of the Gulf of
St. Lawrence nearest Labrador, the Manager is enabled to offer his
visitors
Public-domain text, read in full here on John Shaqi.
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