Although Barnum disliked the conceited manner in which Mangin clapped
him familiarly upon the back and assured him that Monsieur Mangin
was equal to the Yankee humbugs, he recognized in the Frenchman a
true humbug of the ideal type, whom Barnum would have been proud to
recognize as one of his disciples. Notoriety at any cost to dignity,
even if it had to be sought in the grave, was legitimate, if the
pencils were good; whatever the deception he admitted, Barnum pointed
with pride to the fact that after all the Museum show was always worth
more than twenty-five cents. In _The Humbugs of the World_ Barnum did
recognize that dignity was advisable for some professions. He regarded
advertising as a necessity for every individual who had goods or
services to sell, but he did not advise the banker or insurance broker,
who aim to be the custodians of the people’s money, to adopt his
methods of hyperbole. Clergymen, lawyers, and physicians, he admitted,
needed different tactics, and he often changed his own methods to meet
the particular demands of an occasion. His own methods were successful
because his taste was varied as well as crude; he never repeated
himself. Tom Thumb was followed by Jenny Lind, whose successor was
the white whale, for Barnum realized early in his career what many
panderers to public taste who merely copied him, failed to realize:
that a baby does not play with a rattle for twenty-one years.
II
A large, and by far the most interesting, section of _The Humbugs of
the World_ is devoted to religious humbugs: “The domain of humbug
reaches back to the Garden of Eden, where the father of lies practised
it upon our poor innocent first grandmother, Eve.” This, said Barnum,
was the first and worst humbug on the human race, and next after that
in scope and damage were the heathen humbugs. In his opinion all
heathen religions--and by a heathen religion he meant any religion
besides Christianity and Judaism, whose Bible is used in Christian
churches--“always were, and are still, audacious, colossal, yet shallow
and foolish humbugs. It is a curious fact that the heathen humbugs
were all solemn. This was because they were intended to maintain the
existing religions, which, like all false religions, could not endure
ridicule.”
Public-domain text, read in full here on John Shaqi.
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