In Paris Barnum met Mangin at a café and was introduced. Mangin
had read the French edition of the autobiography, and he had been
much impressed with Barnum’s methods and their success. Barnum had
seen Mangin in his working clothes and he was delighted. Mangin
outlined his policy, which coincided perfectly with Barnum’s lifelong
practice: “First, attract the public by din and tinsel, by brilliant
sky-rockets and Bengola lights, then give them as much as possible for
their money.” After congratulating each other for an hour on their
respective successes with the public, they parted, and as he got ready
to leave Mangin told Barnum that he had a humbug in his head that would
double the sale of his pencils. “Don’t ask me what it is,” he said,
“but within one year you shall see it for yourself, and you shall
acknowledge Monsieur Mangin knows something of human nature.” Barnum
was curious; but soon afterwards he read in the newspapers that Mangin
had died, leaving 200,000 francs to charity. His praises were sung
in all the newspapers of France and Great Britain. After six months
Mangin appeared again in Paris in the same cuirass and helmet, with
the same chariot and bays, and the same servant in robes of velvet
and gold. Barnum met him again, and he said that his sudden death had
quadrupled the sale of his pencils and had given him a six months’ rest
in the country. “You Yankees are clever,” he said, “but none of you has
discovered that you should live all the better if you would die for
six months.” Mangin died a few years later and left his heirs half a
million francs.
Public-domain text, read in full here on John Shaqi.
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