For the winter months, when the circus could not travel, Barnum and
Coup hired the Hippotheatron, on Fourteenth Street, New York, and
they used some of their curiosities and performers in this continuous
museum, menagerie and circus. Part of the show was also sent during the
winter on a tour of the southern states, and in 1872 Barnum accompanied
the show on this trip. On December 24, 1872, the Hippotheatron was
destroyed by fire, and Barnum found himself in possession of nothing
but two elephants and one camel, besides the part of the show which was
then exhibiting in New Orleans. He immediately, so he wrote, cabled
his agents in Europe to obtain duplicate curiosities and new animals
and properties, and he telegraphed his son-in-law: “Tell editors
I have cabled European agents to expend half million dollars for
extra attractions; will have new and more attractive show than ever
early in April. P. T. Barnum.” Coup, meanwhile, had provided for the
reorganization of the show, and in 1873 it was able to take the road
with a larger collection of performers, curiosities and animals than
during its first tour.
The Barnum show depended for its patronage upon its size, and in 1872
Coup and Barnum added another ring under their tent. This was the
first two-ring circus, a development which was followed by every other
large show in the country, and which eventually grew into the famous
three-ring circus which has been universally adopted in this country.
The three-topped tent circus, with its two separate rings, and later
three separate rings, had great advertising advantages over its smaller
rivals. The very fact that the spectator was offered more than he could
possibly see was such a glamorous inducement for him to spend his money
that he usually forgot the obvious disadvantage of not being able to
see it all. This large-sized show, inaugurated by Barnum and Coup, has
always been deplored by circus performers from an artistic point of
view, for they have always seen in its immensity no opportunity for the
display of individual merit. Clowns and acrobats have considered that
their decline in individual popularity was due to the increase in the
magnitude of circus presentation, for it was impossible to do stirring
or excruciating things in the air, in animal cages, or on the sawdust
when two other groups were occupied in distracting the attention of the
audience at the same time. Circus clowns like Grimaldi are no longer
popular personally, because the maximum time allowed for an individual
performance under the Barnum & Bailey régime, which came a few years
later than the Barnum and Coup show, was six minutes. Bailey is said to
have imported a famous English clown, who could not possibly shorten
his act, he insisted, to less than twenty minutes. Bailey paid the
clown’s expenses back to England. But psychologically the three-ring
circus proved a great success, and brought huge financial profits. The
Public-domain text, read in full here on John Shaqi.
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