The rivalry manifested itself in Barnum’s advertisements. He plastered
the country with large bills, reading, “Wait for Barnum. Don’t spend
your money on inferior shows.” He also attacked competitors in his
program notes, and when he chronicled the glory of his curiosities
he frequently offered rewards for those who could honestly equal
them. In 1879 he promised $10,000 “to any person who can show that
the bare expenses of running my establishments during the last six
years has not averaged more than _the entire gross receipts_ of any
other show during the same time, which has ever traveled either in
this country or Europe, and in making this offer I promise every
facility for learning the facts.” Barnum was proud of his menagerie and
sure of its preëminence. He printed the following offer: “While most
exhibitions advertise more animals than they possess, and many which
the advertisers never saw, I hereby solemnly agree to forfeit and pay
$50,000.00 if the proprietors of any Menagerie now in the country can
show that they have incurred the same expense, and if an equal number
of rare wild animals was ever before seen in any traveling exhibition
in this country or in Europe, or anywhere on the face of the whole
earth. I am thoroughly in earnest in making this proposition, and
pledge my honor and my money for its due fulfilment.” This magnificent
menagerie included, “the only Two-Horned Rhinoceros ever exhibited
in America, which cost me $16,000.00”; a Black, Double-Humped Camel,
“as dark as Erebus,” and “by his side in strong contrast, another
Double-Humped Camel perfectly White.” Then there was “the remarkable
anomalous pachyderm from the interior of Africa, which even the savants
of Europe have not been able to classify. It has the head of the
hippopotamus, the tusk of the elephant, the hide of the rhinoceros,
the body of the lion, and the feet of a camel. It weighs nearly two
tons and has been named from its peculiar form and strange combination,
the ELEPHANTUS-HIPPO-PARADOXUS; as it paradoxically combines several
animals in one.” The zoölogical boast continued:
Public-domain text, read in full here on John Shaqi.
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