Barnum’s senile efforts for publicity were not always judicious.
When Cleveland was nominated for President, Barnum wrote a letter to
the press, without consulting either his partner or his press agent.
He wrote that “should Cleveland be elected, I will sell all my real
estate at 25 cents on the dollar.” This statement cost the circus
many thousands of dollars, for Cleveland was very popular in the
South, and the circus that year was compelled to restrict its tour to
anti-Cleveland territory. Even a few years later rival showmen in the
South reproduced Barnum’s letter on Cleveland in the newspapers as
his show approached each town. On another occasion a woman approached
Barnum outside the Murray Hill Hotel, where he always stayed when the
circus was in New York, and asked him where was 125th Street. “Is it
too far to walk?” she asked in a tired voice. The wealthy old man
genially gave her five cents. The same day, a few hours later, the
same woman approached him with the same questions. He handed her over
to a policeman, and he forced the press agent of the circus against
his better judgment to send the story of this experience to all the
newspapers for its publicity value. In his account for the newspapers
Barnum wrote that “he had done the community a service.”
When he was at Chicago, after the return of the circus from Europe,
Barnum suggested to the newspapers that the World’s Fair should place
on exhibition the mummies of Pharaoh Rameses II and his family, and
also the mummy of the daughter of Pharaoh who had saved Moses from the
bulrushes. “Every Hebrew in the world,” said Barnum, “would go to see
them out of hatred. Every one in Christendom would go to see them out
of curiosity. I instructed one of my men to offer $100,000 for them for
a year.” But the offer was not accepted. Barnum also said that he liked
the idea of showing every man, woman, and child in the free country of
America, “the face of the despot,” but a thoughtful reporter pointed
out that if the face were shown, free from its casings and wrappings,
it would crumble into dust. The World’s Fair did not consider Barnum’s
suggestion worth attention.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account