When, in his thirty-second year, Barnum was “at the foot of fortune’s
ladder,”--his own description of his position as a writer of
advertisements and newspaper articles--he learned that Scudder’s
American Museum was for sale. Scudder’s American Museum had been
founded in 1810, and it had gradually risen in the estimation of the
population, so that in 1840 it was New York’s greatest storehouse
of curiosities, natural, theatrical, and unnatural. Scudder, its
founder, had spent more than $50,000 on the collection, and for many
years the profits had kept him comfortable. When he died he left a
considerable fortune and the Museum to his daughters; but ladies in
1840 were neither permitted by custom nor fitted by education to manage
a museum, and the Scudder establishment had been losing money since
the death of its founder, because of lack of proper administration.
Barnum had visited the American Museum many times, and he coveted the
opportunity to exercise his energy in such a fertile field, so suited
to his talents and previous experience. The price asked for the Museum,
however, was $15,000, and Barnum was forced to admit to himself that
his dreams were presumptuous. But he never admitted that to himself for
long; he preferred to act on the assumption that anything was within
his grasp, materially and intellectually, and to consider difficulties
later. When he discussed his intentions with a friend who knew his
circumstances, the friend said, “You _buy_ the American Museum? What
do you intend to buy it with?” “_Brass_,” said Barnum, “for silver and
gold I have none.”
Public-domain text, read in full here on John Shaqi.
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