One of Barnum’s first acquisitions was a model of that object of
national pride, Niagara Falls. The falls were eighteen inches high,
and everything else in the model was in proportion. Into this model
Barnum arranged to have water pumped, and he advertised widely “The
Great Model of Niagara Falls, With Real Water,” and many couples who
could not afford a honeymoon visited the Museum instead, attracted by
Barnum’s promise of real water. Soon after his advertisements appeared
in the newspapers Barnum was ordered to come before the Croton Board
of Water Commissioners. In that year, 1842, water first flowed through
the Croton Reservoir, for after the great fire of 1835 the citizens
were aroused to the necessity for a sufficient supply of water, and the
Croton Reservoir was the result. It was opened on the Fourth of July,
1842, and a seven-mile parade, with red-shirt firemen, torch lights
and the other paraphernalia of a monster procession commemorated the
occasion. The president of the Board of Water Commissioners informed
Barnum that the city could not furnish him with water for a Niagara
Falls at twenty-five dollars a year. Barnum asked the president not to
believe all he read in the newspapers and showbills and offered to pay
one dollar a drop for all the water he used more than one barrelful
for his Niagara Falls; he explained the operation of the pump behind
the scenes, and the water commissioners enjoyed the deception. In
his autobiography Barnum thought it necessary to excuse himself by
means of the argument that if visitors found his Niagara Falls “small
potatoes” they had the rest of the magnificent Museum for twenty-five
cents admission. It was always his opinion that any misrepresentation
was justified if he gave patrons what they had not come for after they
entered his Museum. Another of Barnum’s early improvements of such a
nature was what he advertised as an “aerial garden,” which consisted of
two cedar plants, ten pots of wilted flowers, and several small tables,
located on the roof of the Museum building, where ice cream was served.
Public-domain text, read in full here on John Shaqi.
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