Motion picture actors and actresses; Motion pictures
“What!” thought I. “Can this be the same girl who was so effective in
that Griffith picture?”
It was my introduction to a recurrent tragedy in my career as producer.
Various times I have been attracted by Griffith successes only to find
that they could not thrive in another environment. Just like Trilby
when no longer confronted by the hypnotic baton of Svengali, so many of
the men and women who have worked under Mr. Griffith can not perform
when deprived of his inspiring force.
Meanwhile the Lasky Company had been expanding tremendously. Like an
octopus it clutched at all the landscape available in the vicinity of
the original livery-stable. New buildings kept going up. New people
were being added. So swift was the pace of progress that De Mille’s
brother William, whom we had sent out meanwhile as a scenario-writer,
frequently voiced his leading plaint. He liked to work by himself in
a little building away out in a field, but to save his life he could
not move that little building fast enough. “I wake up in the morning
after I’ve just staked a fresh claim,” he used to say, “and the doggone
studio has caught up with me in the night!”
A tremendous impetus was given to both Mr. Zukor and the Lasky Company
by an organisation of the distributers who had been handling our
films. About six months after Lasky and I went into business these
functionaries decided that in order to make themselves a real force
they would have to guarantee to theatrical managers throughout the
country a larger number of pictures. Their organization, under the name
of the Paramount Pictures Corporation, requisitioned one hundred and
four films a year, of which our company agreed to supply thirty-six.
As this was just three times the number we had planned to produce,
you will see the urgency of growth. It is equally evident why our
capitalisation now increased from the original twenty thousand to two
hundred and fifty thousand dollars.
But the domestic market by no means exhausted our outlet. Always I have
been penetrated by a sense of international possibilities in the film
industry. That this Esperanto of the stage could be communicated to
foreign countries--here was the idea which in the early Summer of 1914
sent me speeding to Europe.
I was interested in placing not Lasky products alone, for before
my departure Mr. Zukor had asked me if I would not look after his
interests also.
Until this time we had engaged in no concentrated drive of the sort.
For, although Mr. Zukor had a representative in London, the agency
waged only a haphazard, picture-by-picture campaign. Nor was my first
important interview pregnant with hope of more systematic sales.
Public-domain text, read in full here on John Shaqi.
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