Motion picture actors and actresses; Motion pictures
I looked at the cowboys galloping over the Western plains, and in their
place there rose before me Henry Esmond crossing swords with the Young
Pretender, wiry young D’Artagnan riding out from Gascony on his pony to
the Paris of Richelieu, Carmen on her way to the bull-fight where Don
José waited to stab her.
Why not? Here was the most wonderful medium of expression in the world.
Through it every great novel, every great drama, might be uttered in
the one language that needs no translation. Why get nothing from this
medium save situations which were just about as fresh and unexpected as
the multiplication tables?
When I went into that theatre I had no idea of ever going into the film
business. When I went out I was glowing with the sudden realisation
of my way to fortune. I could hardly wait until I told my idea to my
brother-in-law, Jesse Lasky.
“Lasky, do you want to make a fortune?” With these words I burst in
upon him that evening.
Lasky, who was at that time in the vaudeville business, indicated that
he had no morbid dread of the responsibility of great wealth.
“Very well, then,” I continued. “Put up some money.”
“In what?”
“In motion-pictures,” I answered.
“Motion-pictures!” scoffed he. “You and I would be a fine pair in that
business--me, a vaudeville man, and you, a glove salesman! What do
we know about the game? Besides, how about the trust?”
[Illustration: ELSIE FERGUSON
Dignified stage star who lost none of her lustre on the screen.]
[Illustration: MR. GOLDWYN, MABEL NORMAND AND CHARLIE CHAPLIN]
His last words touched upon a vital issue in the screen industry
of that period. The truth of it was that motion-picture theatres
throughout the country were practically at the mercy of ten companies
which, for the privilege of showing pictures, collected a weekly
license fee of two dollars each, from fifteen thousand theatres. I
shall not enter here into the argument by which the combine justified
their taxation. I shall merely remark that the existent system
presented an obstacle worthy of consideration. However, all the way
home I had been preparing an answer to this protest of Lasky’s, and now
I eagerly put it forth.
“Give the public fine pictures,” I urged. “Show them something
different from Western stuff and slap-stick comedies and you’ll find
out what will become of the trust. And why should your entertainment
have to be so short? If it’s a good story there’s no reason why it
couldn’t run through five reels. I tell you the possibilities of the
motion-picture business have never been touched. We could sell good
films and long films all over the world.”
Public-domain text, read in full here on John Shaqi.
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