Motion picture actors and actresses; Motion pictures
Hence it was upon an array of planets that the Goldwyn Company
concentrated its initial energy. The first star we engaged was Mabel
Normand; the second, Mae Marsh; the third, Madge Kennedy. Add to these
such towering figures from other histrionic firmaments as Mary Garden,
Jane Cowl, and Maxine Elliott, and you will see why our competitors
were warranted in feeling a deep uneasiness. For the engagement of
these people was attended by enormous publicity. Newspapers featured
many of our stellar connections and, added to this, huge posters
blazoned with the names of our trophies carried promise of greatness to
every hamlet in America. The first thing that I did, in fact, was to
scatter these posters broadcast.
Perhaps at first I did not quite realise that in building up the Lasky
name I had been in reality creating a Frankenstein. Later, however,
the full force of this figure was to occur to me, for at every turn
I was met by the ruthless competition of the Famous Players-Lasky
Company. This was particularly acute in the engagement of stars.
Added to obstructions of bitter rivalry came a personal misfortune.
While playing hand-ball at the Athletic Club one day I broke my
ankle. This kept me away from our studio for three months and, as my
associates were inexperienced in picture-production, my absence meant
a loss to the company of thousands of dollars. It was, indeed, a
maddening situation for one attempting to launch a new business where
the odds were already sufficiently against him.
It would seem as if the Greek dramatists had not overdrawn things.
When the gods decide they want to make things hard for you, they are
thorough, they overlook no executive detail. The first Goldwyn film was
just being released when America announced her participation in the
War. Heretofore the conflict had spelled advantage rather than disaster
to the American producer, inasmuch as our films had become the rage
in all neutral countries. But with America’s precipitation came a new
set of conditions. These, oppressive enough to picture industries long
established, almost succeeded in crushing our new venture.
First on the list were transportation difficulties. We were now unable
to procure space on ships to move our products. This handicap was
accompanied by shortage of fuel, conservation of light, and scarcity
of labor. The second obstacle of this group became so acute that we
were sometimes obliged to use four studios in order to complete a day’s
production. Obviously, therefore, our only chance of survival lay in
removing our establishment from the Fort Lee studio, where we had been
operating, to a California one. This we did in the Summer of 1918.
Public-domain text, read in full here on John Shaqi.
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