Motion picture actors and actresses; Motion pictures
At last, after such stormy sessions, “Thais” was completed. The
finished picture was not reassuring. But, even though I recognised its
shortcomings, I still hoped that Mary Garden’s name would carry the
production to triumph. If it went over it meant a lift from the deep
trough of the sea in which the Goldwyn Company had been weltering. If
it failed--but I did not dare allow myself to dwell upon this.
* * * * *
With the full sense of that evening’s significance, I went to the
opening of “Thais” at the Strand Theatre in New York. A woman friend of
mine went with me and as we walked out of the theatre her face told me
everything. “Oh,” she said, her eyes filling with tears, “I just hate
to tell you--knowing how much it means to you--but--well, you can see
for yourself how they took it.”
I had indeed seen it--the heart-breaking coldness with which that
first New York audience had received the picture on which I had
staked so much. Even then, however, I did not realise the enormity
of the failure. I did this only when a day or so later telegrams
began pouring in from cities all over the country where “Thais” had
appeared simultaneously with New York. These telegrams rendered, with
few exceptions, the same verdict as the metropolis. Nor were foreign
countries more enthusiastic.
Miss Garden herself was quite as overwhelmed by this failure as was
the company. It had certainly been through no lack of diligence on her
part that the story went as it did, for she had arrived at the studio
early each morning and was often the last to leave it.
Certainly we were most unwise in selecting for her first picture a
story in which her operatic tradition was so ingrained. This was
brought out by the comparative success of her second film, “The
Splendid Sinner.” Had this only been produced first we should have done
on it three or four times the business which we actually did. As it
was, “Thais” had been such a complete “flop” that exhibitors had their
fingers crossed when it came to Mary Garden.
The Garden experience cost the Goldwyn Company heavily.
Disastrous as it was, however, it did not compare with the
two-hundred-and-fifty-thousand-dollar contract which the Famous
Players-Lasky organization made with the late Caruso. I was at
Graumann’s Theatre in Los Angeles when the first of the two pictures
involved in this contract was released, and its reception was even more
virulent than that accorded “Thais.” After playing two days it was, in
fact, hissed off the stage. What was more, this experience was echoed
all over the country. Nor was a rival’s venture with the beautiful Lina
Cavalieri more productive of confidence in the wisdom of transplanting
the operatic star to the screen firmament.
Public-domain text, read in full here on John Shaqi.
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