After Franklin's return from London, he reinforced his Addison-like style with the rhetorical implications of science and Newtonianism: in his _Preface_ (1729) to the _Pennsylvania Gazette_ he observed that an editor ought to possess a "great Easiness and Command of Writing and Relating Things clearly and intelligibly, and in few Words."[i-136] Good writing, in Franklin's opinion, "should proceed regularly from things known to things unknown [surely the method of all inductive reasoning and science] distinctly and clearly without confusion. The words used should be the most expressive that the language affords, provided that they are the most generally understood. Nothing should be expressed in two words that can be as well expressed in one; that is, no synonyms should be used, or very rarely, but the whole should be as short as possible, consistent with clearness; the words should be so placed as to be agreeable to the ear in reading; summarily it should be smooth, clear, and short, for the contrary qualities are displeasing."[i-137] Like the members of the Royal Society, Franklin would bring the words of written discourse "as near as possible to the spoken."[i-138] In 1753 he observed: "If my Hypothesis [concerning waterspouts] is not the Truth itself it is [at] least as naked: For I have not with some of our learned Moderns, disguis'd my Nonsense in Greek, cloth'd it in Algebra or adorn'd it with Fluxions. You have it in puris naturalibus."[i-139] He briefly summarized his rhetorical ideal, in a letter to Hume: "In writings intended for persuasion and for general information, one cannot be too clear; and every expression in the least obscure is a fault."[i-140] Unlike Jefferson, "no friend to what is called _purism_, but a zealous one" to neology, Franklin had an inveterate antipathy toward the use of colloquialisms, provincialisms, and extravagant innovations.[i-141] In another letter to Hume, he hoped that "we shall always in America make the best English of this Island [Britain] our standard."[i-142] If he did not hold the typical eighteenth-century view that "English must be subjected to a process of classical regularizing,"[i-143] neither did he, with his friend Joseph Priestley, espouse the idea of correctness, dependent only on usage. In general, he seems to have had a tendency toward purism; it is not unlikely that as a youth he was influenced by Swift's _Proposal for Correcting, Improving, and Ascertaining the English Tongue_.[i-144] Striving for correctness, and the avoidance of "affected Words or high-flown Phrases"[i-145] he approximated the _curiosa felicitas_ of the neoclassicists.[i-146]