To establish a great magazine with a world-wide circulation is no light undertaking. We have been steadily and successfully working towards that end. Delays have been unavoidable. What was effective for the production of a limited number of copies was inadequate as our orders increased. The very success of the enterprise has sometimes impeded our progress. Ten hundred teachers in Chicago paid subscriptions in ten days. Boards of Education are subscribing in hundred lots. Improvements in the process have been made in almost every number, and we are now assured of a brilliant and useful future. When "BIRDS" has won its proper place in public favor we shall be prepared to issue a similar serial on other natural objects, and look for an equally cordial reception for it. #PREMIUMS.# To teachers we give duplicates of all the pictures on separate sheets for use in teaching or for decoration. To other subscribers we give a color photograph of one of the most gorgeous birds, the Golden Pheasant. Subscriptions, $1.50 a year including one premium. Those wishing both premiums may receive them and a year's subscription for $2.00. We have just completed an edition of 50,000 back numbers to accommodate those who wish their subscriptions to date back to January, 1897, the first number. We will furnish the first volume, January to June inclusive, well bound in cloth, postage paid, for $1.25. In Morocco, $2.25. #AGENTS.# 10,000 agents are wanted to travel or solicit at home. We have prepared a fine list of desirable premiums for clubs which any popular adult or child can easily form. Your friends will thank you for showing them the magazine and offering to send their money. The work of getting subscribers among acquaintances is easy and delightful. Agents can do well selling the bound volume. Vol. 1 is the best possible present for a young person or for anyone specially interested in nature. Teachers and others meeting them at institutes do well as our agents. The magazine sells to teachers better than any other publication because they can use the extra plates for decoration, language work, nature study, and individual occupation. NATURE STUDY PUBLISHING COMPANY, 277 Dearborn Street, CHICAGO. #OUR PREMIUMS# The Golden Pheasant, a picture of wonderful beauty, almost life-size, in a natural scene, plate 13 x 18 inches, on card 19 x 25 inches, is given to Annual Subscribers. The price on this picture in art stores is $3.50. Instead of the GOLDEN PHEASANT, teachers who prefer may have duplicate pictures of each bird each month, on a separate sheet, to use in the school-room. #BIRDS Volume I.# #JANUARY TO JUNE, 1897# #READY JUNE 15th# Contains sixty full-page magnificent illustrations of beautiful birds and one hundred pages of popular text, adapted to old and young. Bound in a durable and attractive form.