When he was at last offered an engagement as a music-hall singer, he
naturally hesitated at taking a step which he rightly regarded as
irrevocable. He recognized the fact that his acceptance meant a
renunciation of the theatre. And to his profession—hard mistress though
she had been—he was deeply attached. I was one of those friends to whom
he repaired for advice over what appeared to him a momentous issue. I am
glad to recall the fact that I strongly advised him to take the plunge.
Nor was I ever in doubt as to the success of his songs with an audience
even then emerging from under the spell of the raucous and “rawty”
comiques. A number of us went to the Pavilion to witness his début. We
had scattered ourselves all over the hall—it was the new building, and
not the stuffy old hole of the seventies—and we were prepared to act as
an unsalaried claque. But our services were never needed. With great
judgment, Chevalier had selected as his first song “The Coster’s
Serenade.” It went home at once. The delicacy of the art appealed alike
to stalls and gallery. This refinement of treatment was novel. It was
something like a revelation to the “gods.” The song went with a will.
And Chevalier’s fortune was assured. We who had attended as unpaid and
unwanted claquers were not without a vocation, after all. We were
watchers at the parting of the ways. The old music-hall of the Great
Vances and the Bessie Bellwoods was passing away. The new order of the
Fragsons and the Margaret Coopers was imminent.
It is difficult, in tracing the course of any evolution, to attribute
exactly the dates of transition, or to assign scientifically the
contributing causes of change. But I think that one would not be far
from the truth in attributing to three causes the wonderful improvement
which has taken place in music-hall conditions and entertainments in the
course of a generation.
In the first place, the erection of more modern, more pretentious, and
more comfortable buildings on the ruins of the ancient pest-houses almost
necessitated a performance from which should be eliminated the more
objectionable features of the old pothouse programme. In the second
place, due importance should be given to the persistent efforts of
managers of the Charles Morton school, who, foreseeing the possibilities
of the variety show, cherished high ideals, but cherished them on
strictly business lines. In the third place, one must allow something
for an improvement in public taste. This factor is—for reasons which I
cannot discuss here—the least potent. But it is far from being
negligible. It is a case, indeed, in which the supply created the
demand, not where the demand created the supply.
Public-domain text, read in full here on John Shaqi.
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