The new conditions under which the newspaper exists, and the new methods
introduced by its conductors, were foreordained, though not foreseen,
when Mr. Forster’s Education Bill became law, and the School Board
education was offered to the youth of merry England. Paterfamilias
bought his newspaper in the dark ages before Forster. The generations
that developed under Forster’s Act demanded newspapers of their own, but
they were not prepared to pay a penny for them. And, lo! the halfpenny
Press arose at his bidding—the bidding of the Board School boy and the
bicycle boy—and remaineth with us even unto this day.
Clearly, the halfpenny paper could only afford half the space to what is
known as “original matter” that was accorded by its penny rival.
Parliamentary and law reports were made taboo. The “snippet” habit was
inoculated on to the vile body of the daily Press from virus obtained
from the “Bits” papers. And so eager was the bicycle boy to swallow his
tabloided doses of news that he never discovered the inroads gradually
made by the advertiser on the spaces originally devoted to reading
matter. Nay, so contented was he with the latest method of presenting
the news of the day, that he did not even mind when further encroachments
were made on his news columns, and a daily portion of the broadsheet was
filched for the presentation of a solid chunk of fifth-rate fiction. In
his present temper the bicycle boy appears ready to stand almost
_anything_!
Meanwhile, and in face of this determined and successful competition on
the part of the halfpenny papers, what has been the policy of the penny
news-sheets? They have gone on enlarging their borders, increasing their
bulk, and adding to their weight—adding to their weight, I mean, in the
literal, and not in the figurative, acceptation of that phrase. The
Parliamentary and law reports are more formidable in their length and
particularity than ever. Book-reviewing is carried on to an extent
hitherto only demanded in a literary weekly; essays on engineering,
gardening, motoring, fishing, have regular days devoted to them. The
advertisers are no longer satisfied with a modicum of space. The mural
poster has been transferred to the pages of the penny morning paper.
Oxbridge’s full pages have become an expected item in the day’s
entertainment, and Coco’s illustrations of his physical perfections have
become an integral feature of our daily portion. The result is that the
penny paper has grown to an unwieldy bulk, awkward to handle, impossible
to turn over in a train or in the open, and containing, in proportion to
the small ha’pennyworth of what one does want, an intolerable deal of
what one does not, and is never likely to, want.
Public-domain text, read in full here on John Shaqi.
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