This is an era of the greatest commercial activity the world has ever known. The development of business is one of the marvels of the new century. A few years ago science, as a factor in commerce, was little known and less appreciated. The amazing advantages to business of intellectual attainments were utterly without recognition. Today, however, business has become a contest in which the quickest perception wins, thus transforming the counting room into a battle ground upon which brain matches brain for supremacy and success. [Sidenote: Success-educated enthusiasm] Ah, that enchanting word, S-U-C-C-E-S-S. It does not require a magic key to unlock the door to business efficiency. There is nothing mystic, nothing mysterious in the applied method of the really resourceful men in this day of great successes, of marvelous achievements in business enterprise. The sum total is contained in two words, words that electrify, nevertheless. EDUCATED ENTHUSIASM. [Sidenote: Changing conditions make opportunities] The most formidable barrier to progress has always been the senseless opposition of those to whom it would be of the greatest benefit. Changing conditions are the order of the day, for enlightenment has worked wonders. In olden times, a man of affairs was obliged to guard his property and his loved ones by building a moat around his house and posting sentinels in and around his estate. The time is not long past when, because of prejudice, perversity or ignorance, many men believed that opportunity knocked only once at any man’s door. Today, thanks to deeper insight, most men believe that life itself is opportunity; that the very air we breathe is opportunity; that each new day presents broader opportunities for accomplishing more because of better directed energy. This is not alone the accepted dogma of the man who is making his way in the world. It is the creed, doctrine, tenet or religion, whichever you may care to term it, of the great captains of industry everywhere. [Sidenote: New ideas count] The more successful the man, the more does he think, study, plan, as a part of his daily occupation in the development of the affairs in which he is interested. Newer and better ways to get things done is the business standard employed today by successful men in all lines. Only yesterday if a man of genius advanced a new idea, he found himself ridiculed and his innovation opposed on all sides because it was a new idea. Today, it is different. The man of ideas counts in the trend of affairs as he has never counted before. [Sidenote: Must keep step with changing times]