Chambers's Journal of Popular Literature, Science, and Art, Fifth Series, No. 6, Vol. I, February 9, 1884Various
General
Chambers's Journal of Popular Literature, Science, and Art, Fifth Series, No. 6, Vol. I, February 9, 1884
Various
Periodicals
When two of a trade fall out, they are apt to disclose secrets which it
were wiser to keep to themselves. Disgusted by the success of a rival
whose advertising boards bore the representation of a venerable man
sitting cross-legged at his work, a San Francisco tailor advertised:
‘Don’t be humbugged by hoary-headed patriarchs who picture themselves
cross-legged, and advertise pants made to order, three, four, and five
dollars a pair. Do you know how it’s done? When you go into one of
these stores that cover up their shop-windows with sample lengths of
cassimere, marked “Pants to order, three dollars fifty cents and four
dollars;” after you have made a selection of the piece of cloth you
want your pants made from, the pompous individual who is chief engineer
of the big tailor shears, lays them softly on the smoothest part of
his cutting-table, unrolls his tape-line, and proceeds to measure his
victim all over the body. The several measurements are all carefully
entered in a book by the other humbug. The customer is then told that
his pants will be finished in about twenty-four or thirty-six hours;
all depends upon how long it takes to shrink the cloth. That’s the
end of the first act. Part second.—The customer no sooner leaves the
store than the merchant-tailor calls his shopboy Jim, and sends him
around to some wholesale jobber, and says: “Get me a pair of pants,
pattern thirty-six,” which is the shoddy imitation of the piece of
cassimere that your pants are to be made of. “Get thirty-four round
the waist, and thirty-three in the leg.” They are pulled out of a pile
of a hundred pairs just like them, made by Chinese cheap labour. All
the carefully made measurements and other claptrap are the bait on the
hook. That’s the way it’s done.’
Traders sometimes give themselves away, as Americans say, innocently
enough, a Paris grocer advertising Madeira at two francs, Old Madeira
at three francs, and genuine Madeira at ten francs, a bottle. A
Bordeaux wine-merchant, after stating the price per cask and bottle
of ‘the most varied and superior growths of Bordeaux and Burgundy,’
concludes by announcing that he has also a stock of natural wine to be
sold by private treaty. A sacrificing draper funnily tempts ladies to
rid him of three hundred baptiste robes by averring ‘they will not last
over two days;’ and the proprietor of somebody’s Methuselah Pills can
give them no higher praise than, ‘Thousands have taken them, and are
living still.’
Public-domain text, read in full here on John Shaqi.
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