Chambers's Journal of Popular Literature, Science, and Art, fifth series, no. 121, vol. III, April 24, 1886Various
General
Chambers's Journal of Popular Literature, Science, and Art, fifth series, no. 121, vol. III, April 24, 1886
Various
Periodicals
Together with the Financial Agent, another class of men has been
called into existence by the great extension of the Joint-stock
Company system. The gentlemen who help with their names the floating
of such enterprises form a distinct class of themselves, and are
termed ‘guinea-pigs,’ most probably from the fact of each ordinary
director receiving a guinea for each meeting he attends. In order to be
considered of any value as Director of a Company, a guinea-pig ought
to have a handle to his name. A Lord, a Baronet, or even a Knight is
looked upon as unexceptionable, and may almost command his own price;
for it is not to be supposed that a director is to work for nothing.
His value, like most other things, varies with the quality of the
article. A peer who has a seat in the Upper House will probably not
allow his name to appear on a prospectus under three hundred to four
hundred pounds a year, besides some fifty or a hundred fully paid-up
shares. And he is worth the money. The Financial Agents are well
aware that when a peer of the realm is secured and heads the list of
directors, the most difficult part of their task is accomplished. What
remains will follow as a matter of course.
The next step is to write, or to get some one to write—for the promoter
has generally a soul above literary composition—that portion of the
prospectus beginning: ‘The object for which this Company is formed,’
and so on. This is quickly accomplished. There are certain gentlemen
who describe themselves as connected with the press whose speciality
is to compose these prospectuses. The charge for such a document varies
from two to five guineas, and they are cheap even at the latter price.
There is perhaps no kind of writing which requires more care or skill
than this. In the case of the ‘Fiji Tramway Company,’ the writer must
make it appear that no undertaking so purely philanthropical, or so
sure to cause so much prosperity to Fiji, has ever been proposed either
by government or by private enterprise; while at the same time he
must, as it were, allow to escape from his pen the fact that a Tramway
Company in the Fiji islands is certain to be exceedingly lucrative to
all concerned. To repeat the old French joke, he must not lie in what
he writes, but he must economise the truth. The prospectus written, and
the officials, such as secretary, solicitors, bankers, &c., chosen,
an expensive step comes next—namely, very long advertisements in the
leading daily papers and elsewhere. But here also modern enterprise
comes to the help of the promoter, and sees him over the difficulty,
which to an outsider might seem almost insurmountable.
Public-domain text, read in full here on John Shaqi.
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