Charles Frohman: Manager and ManMarcosson, Isaac Frederick
General
Charles Frohman: Manager and Man
Marcosson, Isaac Frederick
Frohman, Charles, 1860-1915; Theater -- United States
Going back a little in point of time from the close of the preceding
chapter, the final years of the last century found Frohman geared up to
a myriad of activities. He had already assumed the role of Star-Maker,
for Drew and Gillette were on his roster, and Maude Adams was about to
be launched; the Empire Stock Company was an accredited institution with
a national influence; he had started a chain of theaters; his booking
interests in the West had assumed the proportions of an immense
business; he had begun to make his presence felt in London. Yet no event
of these middle 'nineties was more momentous in its relation to the
future of the whole American theater than one which was about to
transpire--one in which Charles Frohman had an important hand.
Despite the efforts made by the booking offices conducted by Charles
Frohman and Klaw & Erlanger, the making of routes for theatrical
attractions in the United States was in a most disorganized and
economically unsound condition. The local manager was still more or less
at the mercy of the booking free-lance in New York. The booking agent
himself only represented a comparatively few theaters and could not book
a complete season for a traveling attraction.
In New York the manager was an autocrat who frequently dictated
unbelievable terms to the traveling companies. Immense losses resulted
from small traveling companies being pitted against one another in
provincial towns that could only support one first-class attraction.
Most theatrical contracts were not worth the paper they were written on.
Charles Frohman had first counted the cost of this theatrical
demoralization when his great "Shenandoah" run at the old Star Theater
had to be interrupted while playing to capacity because another
attraction had been booked into that theater. He and all his
representative colleagues in the business realized that some steps must
be taken to rectify the situation. Piled on this was the general
business depression that had followed the panic of 1893.
One day in 1896 a notable group of theatrical magnates met by chance at
a luncheon at the Holland House in New York. They included Charles
Frohman, whose offices booked attractions for a chain of Western
theaters extending to the coast; A. L. Erlanger and Marc Klaw, who, as
Klaw & Erlanger, controlled attractions for practically the entire
South; Nixon & Zimmerman, of Philadelphia, who were conducting a group
of the leading theaters of that city, and Al Hayman, one of the owners
of the Empire Theater.
Public-domain text, read in full here on John Shaqi.
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