Charles Frohman: Manager and ManMarcosson, Isaac Frederick
General
Charles Frohman: Manager and Man
Marcosson, Isaac Frederick
Frohman, Charles, 1860-1915; Theater -- United States
These men naturally discussed the chaos in the theatrical business.
They decided that its only economic hope was in a centralization of
booking interests, and they acted immediately on this decision. Within a
few weeks they had organized all the theaters they controlled or
represented into one national chain, and the open time was placed on
file in the offices of Klaw & Erlanger. It now became possible for the
manager of a traveling company to book a consecutive tour at the least
possible expense. In a word, booking suddenly became standardized.
This was the beginning of the famous Theatrical Syndicate which, in a
brief time, dominated the theatrical business of the whole country. It
marked a real epoch in the history of the American theater because
within a year a complete revolution had been effected in the business.
The booking of attractions was emancipated from curb and cafe; a
theatrical contract became an accredited and licensed instrument. The
Syndicate became a clearing-house for the theatrical manager and the
play-producer, and the medium through which they did business with each
other. Charles Frohman contributed his growing chain of theaters to the
organization and secured a one-sixth interest in it which he retained up
to the time of his death.
* * *
Once launched, the Syndicate proceeded to ride the tempest, for the
biggest storm in all American theatrical history soon began to develop.
Out of the long turmoil came a whole new line-up in the business. It
affected Charles Frohman less than any of his immediate associates in
the big combination because, first of all, he was a passive member, and,
second, he had a kingdom all his own. Yet the story of these turbulent
years is so inseparably linked up with the development of the drama in
this country that it is well worth rehearsing.
Although the Syndicate standardized the theatrical contract and made
efficient and economical booking possible, it did not immediately secure
the willing co-operation of some of the best-known traveling stars of
the day. They included Mrs. Fiske, Richard Mansfield, Joseph Jefferson,
Nat C. Goodwin, Francis Wilson (then in comic opera), and James A.
Herne. They were great popular favorites and had been accustomed to
appear at stated intervals in certain theaters in various parts of the
country. They booked their own "time" and had a more or less personal
relation with the lessees and managers of the theaters in which they
appeared.
The Syndicate began to book these stars as it saw fit and as they could
be best fitted into the country-wide scheme. A scale of terms was
arranged that was regarded as equitable both to the attraction and the
local manager.
These stars, however, refused to be booked in this way. They denied the
right of the new organization to say when and where they should play.
Out of this denial came the famous revolt against the Syndicate which
blazed intermittently for more than two decades.
[Illustration: _FRANCIS WILSON_]
Public-domain text, read in full here on John Shaqi.
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