Charles Frohman: Manager and ManMarcosson, Isaac Frederick
General
Charles Frohman: Manager and Man
Marcosson, Isaac Frederick
Frohman, Charles, 1860-1915; Theater -- United States
It will be recalled that in one way or another a great many passes for
the theater found their way into the hands of the elder Frohman, who, in
his great generosity of heart, frequently took many of the neighboring
children along. He was the type of man who loves to bestow pleasure. But
this made no difference with Charles. He was usually able to wring an
extra pass from the bill-poster or some of the actors who frequented the
store. Hence came about his first contract, and in this fashion: At that
time Gustave Frohman was a famous cyclist. He was the first man to keep
a wheel stationary, and he won prizes for doing so. He had purchased his
bicycle with savings out of the theatrical earnings, and his bicycle and
his riding became a source of great envy to Charles, who asked him one
night if he would teach him how to ride.
"Yes," replied Gustave, "I'll teach you if you will make a contract with
me to provide five dollars' worth of passes in return."
"Good!" said Charles, and the deal was closed.
Gustave kept his word, and down in Washington Place, in front of the
residence of old Commodore Vanderbilt, Charles learned to ride. He kept
his part of the contract, too, and delivered five dollars' worth of
passes ahead of schedule time.
One of Gustave's cycling companions was the son of George Vandenhoff,
the famous reader. Through him he met the father, who engaged him to
post his placards for his series of lectures on Dickens. Charles
accompanied Gustave on these expeditions, and got his first contact with
theatrical advertising. Frequently he held the ladder while Gustave
climbed up to hang a placard. Charles often employed his arts to induce
an obdurate shopkeeper to permit a placard in his window. These cards
were not as attractive as those of the regular theaters and it took much
persuasion to secure their display. Charles sometimes sat in the
box-office of Association Hall, where the Vandenhoff lectures were given
and where Gustave sold tickets. It was here that Charles got his
introduction to the finance of the theater.
These days in the early 'seventies were picturesque and carefree for
Charles. The boy was growing up in an atmosphere that, unconsciously,
was shaping his whole future life. In the afternoon he continued his
service behind the counter, hearing the actors tell stories of their
triumphs and hardships. Often he slipped next door to Brentano's, where
he was a welcome visitor and where he pored over the illustrations in
the theatrical journals.
Public-domain text, read in full here on John Shaqi.
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