Charles Frohman: Manager and ManMarcosson, Isaac Frederick
General
Charles Frohman: Manager and Man
Marcosson, Isaac Frederick
Frohman, Charles, 1860-1915; Theater -- United States
Oddly enough, "Shenandoah" was a failure in Boston. Three eminent
managers, A. M. Palmer, T. Henry French, and Henry E. Abbey, in
succession had had options on the play, and they were a unit in
believing that it would not go.
Daniel Frohman had seen the piece at Boston with a view to considering
it for the Lyceum. He told his brother Charles of the play, and advised
him to go up and see it, adding that it was too big and melodramatic for
the somewhat intimate scope of the small Lyceum stage.
So Charles went to Boston. On the day of the night on which he started
he met Joseph Brooks on Broadway and told him he was going to Boston to
try to get "Shenandoah."
"Why, Charley, you are crazy! It is a failure! Why throw away your money
on it? Nobody wants it."
"I may be crazy," replied Frohman, "but I am going to try my best to get
'Shenandoah.'"
Before going to Boston he arranged with Al Hayman to take a
half-interest in the play. When he reached Boston he went out to the
house of Isaac B. Rich, who was then associated with William Harris in
the conduct of the Howard Athenaeum and the Hollis Street Theater. Rich
was a character in his way. He had been a printer in Bangor, Maine, had
sold tickets in a New Orleans theater, and had already amassed a fortune
in his Boston enterprises. He was an ardent spiritualist, and financed
and gave much time to a spiritualistic publication of Boston called _The
Banner of Light_. One of his theatrical associates at that time, John
Stetson, owned _The Police Gazette_.
Rich conceived a great admiration for Frohman, whom he had met with
Harris in booking plays for his Boston houses. He always maintained that
Frohman was the counterpart of Napoleon, and called him Napoleon.
On this memorable day in Boston Frohman dined with Rich at his house and
took him to see "Shenandoah." When it was over Frohman asked him what he
thought of it.
"I'll take any part of it that you say," replied Rich.
"If I were alone," answered Frohman, "I would take you in, but I have
already given Al Hayman half of it."
Frohman was very much impressed with "Shenandoah," although he did not
believe the play was yet in shape for success. After the performance he
asked Mr. Field if he could get the rights. Field replied:
"Abbey, French, and Palmer have options on it. If they don't want it you
can have it."
Frohman returned to New York the next day, and even before he had seen
Bronson Howard he looked up his friend Charles Burnham, then manager of
the Star Theater, and asked him to save him some time.
Frohman now went to see Howard, who then lived at Stamford. He expressed
his great desire for the play and then went on to say:
"You are a very great dramatist, Mr. Howard, and I am only a theatrical
manager, but I think I can see where a possible improvement might be
made in the play. For one thing, I think two acts should be merged into
one, and I don't think you have made enough out of Sheridan's ride."
Public-domain text, read in full here on John Shaqi.
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