Charles Frohman: Manager and ManMarcosson, Isaac Frederick
General
Charles Frohman: Manager and Man
Marcosson, Isaac Frederick
Frohman, Charles, 1860-1915; Theater -- United States
When he had finished, Howard spoke up warmly and said, "Mr. Frohman, you
are right, and I shall be very glad to adopt your suggestions."
The very changes that Howard made in the play were the ones that helped
to make it a great success, as he was afterward frank enough to admit.
Frohman now made a contract for the play and went to Burnham to book
time. Burnham, meanwhile, had been to Boston to see the play, and he
said:
"I saved six weeks for you at the Star for Shenandoah.'"
From the very beginning of his association with "Shenandoah" Charles
Frohman had an instinct that the play would be a success. He now
dedicated himself to its production with characteristic energy.
Scarcely had he signed the contract for "Shenandoah" than occurred one
of the many curious pranks of fate that were associated with this
enterprise. Al Hayman, who had a half-interest in the piece, was
stricken with typhoid fever in Chicago on his way to the coast. He
thought he was going to die, and, not having an extraordinary amount of
confidence in "Shenandoah," he sold half of his half-interest to R. M.
Hooley, who owned theaters bearing his name in Chicago and Brooklyn.
With his usual determination to do things in splendid fashion, Frohman
engaged a magnificent cast. Now came one of the many evidences of the
integrity of his word. Years before, when he had first seen Henry Miller
act in San Francisco he said to him:
"When I get a theater in New York and have a big Broadway production you
will be my leading man."
He had not yet acquired the theater, but he did have the big Broadway
production, so the first male character that he filled was that of
_Colonel West_, and he did it with Miller.
This cast included not less than half a dozen people who were then
making their way toward future stardom. He engaged Wilton Lackaye to
play _General Haverill_; Viola Allen played _Gertrude Ellingham_;
Nanette Comstock was the original _Madeline West_; Effie Shannon
portrayed _Jennie Buckthorn_; while Dorothy Dorr played _Mrs. Haverill_.
Other actors in the company who later became widely known were John E.
Kellard, Harry Harwood, Morton Selten, and Harry Thorn.
Charles determined that the public should not lose sight of
"Shenandoah." All his genius for publicity was concentrated to this end.
Among the ingenious agencies that he created for arousing suspense and
interest was a rumor that the manuscript of the third act had been lost.
He put forth the news that Mr. Howard's copy was mislaid, and a
city-wide search was instituted. All the while that the company was
rehearsing the other acts the anxiety about the missing act grew. A week
before the production Frohman announced, with great effect, that the
missing manuscript had been found.
Public-domain text, read in full here on John Shaqi.
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