How much actual suggestion Goldsmith gave to his publisher-employer, how far he influenced the character of the books to be printed, cannot be determined; he and Griffith and Giles Jones assuredly encouraged the juvenile picture stories. An advertisement of 1765 calls attention to the following: “The Renowned History of Giles Gingerbread, a little boy who lived upon learning” [the combination is very appropriate in its compensating qualities of knowledge and “sweets”]; “The Whitsuntide Gift, or the Way to be Happy”; “The Valentine Gift, or how to behave with honour, integrity and humanity”; and “The History of Little Goody Two Shoes, otherwise called Margery Two Shoes.” Though he could not wholly escape the charge of catering to the moral craze of the time, Newbery at least infused into his little books something of imagination and something of heroic adventure; not sufficient however to please Dr. Johnson, who once said: “Babies do not want to hear about babies; they like to be told of giants and castles, and of somewhat which can stretch and stimulate their little minds.” A thrust at the ignorance of grown people, regarding what children like, is further seen in Johnson’s remark that parents buy, but girls and boys seldom read what is calculated for them. There are many to praise Newbery’s prints; they were more or less oddities, even in their own time. Their usefulness was typified in such books as the “Circle of Sciences,” a compendium of universal knowledge; their attractiveness was dependent not only upon the beauty of their make, but also upon the queerness of their _format_; for example, such volumes as were called the snuff-box series, or ready references for waistcoat pockets. Then there was the combination plan, indicated in the announcement: “A Little Pretty Pocket-Book, intended for the Instruction and Amusement of Little Master Tommy and Pretty Miss Polly, with an agreeable letter to read from Jack-the-Giant-Killer, as also a Ball and Pincushion, the use of which will infallibly make Tommy a Good Boy, and Polly a Good Girl.... Price of the Book alone, 6d., with a Ball or Pincushion, 8d.” The variety of Newbery’s ideas resulted in every species of book-publishing, from a children’s magazine (_The Lilliputian_), with Goldsmith as the reputed editor, to a child’s grammar. Interested one moment in a machine for the colouring of silks and cloths, at another he would be extolling the fever powders of Dr. James, a whilom schoolfellow of Johnson. He was untiring in his business activity. His firm changed name many times, but always Newbery remained the dominant figure. After his death, the business continued for some while to be identified with its founder, and for a long period his original policy was continued. Francis Newbery, the son, left an autobiography of historic value.