plants. Wilkinson-Heywood Company (British), paint. Dudgeon, Ltd. (British), excavators. Waygood & Co. (British), elevators. Nasymth Wilson Company (British), locomotives. Vickers, Ltd. (British), railway equipment. Hawthorne-Leslie Company (British), mining equipment. Arts and Crafts Company (British), decorators. Sun Life of Canada, insurance. Royce, Ltd. (British), cranes. Herring, Hall, Marvin (American), safes. The Mutual Life Insurance Company, of New York, opened a branch in Hongkong in 1903, but it was closed in 1904, insurance companies preferring, as a rule, to act through general commission houses at present. Foreign firms advertise in Chinese almanacs, which circulate in immense numbers throughout the land. An example is _Hallock’s Miscellany_, printed in a scholarly manner by the American Presbyterian Mission Press, 18 Peking Road, Shanghai. The Chinese editions of the Hongkong and Shanghai papers are excellent mediums, if one is not on the ground. Chinese travelers arrive at a station hours before the departure of a train, and foreign firms find it advantageous to display their cartoons and advertising in Chinese at railway stations. Even if some of the Chinese can not read, they become familiar with the “chop” or cartoon, which accordingly is more important than in any land, and should therefore be registered with the foreign consul and the Chinese taotai. The Asiatic Petroleum Company, of London, (Dutch-British), uses a cartoon of three square oil tins, with a tin lamp flaming on the top. The Standard Oil Company uses a picture of the hand lamp and some paraffin candles. Scott’s Emulsion Company shows the familiar codfish on the back of the man. Green Island Cement Company shows the famous mountain island of Macao’s inner harbor, with the cement chimneys at its foot. Barnard & Leas Company, of Moline, Illinois, use a picture of their grain sifter. Mousin et Cie, of Frankfort on Main, use a picture of a rose spray and a Chinese man and woman. The New Home Sewing-Machines use a picture of the machine and a greyhound. The Victor Talking Machines show the well-known fox-terrier listening to “His Master’s Voice”. Many of the firms draw attention by quoting an epigrammatic gem of Chinese wisdom. The Singer Sewing-Machine insists that the Chinese shall become familiar with the English letters and not the Chinese letters in the bridge of their machine, and they have had wide success. The Wheeler & Wilson Sewing-Machine Company shows Gabriel blowing his horn, or the spirit of reform telling China to wake up! The Longines Watch Company, of Paris, uses a Chinese lily in a vase and a winged hour-glass. The Chinese are becoming large buyers of time-keepers, and these trade-marks are most important. Several suits over trade-marks on watches have appeared in the courts of Hongkong. The Taussig Soap Company, of Vienna, uses a man-headed bird, which appeals to the humorous Chinese, whose hobgoblins are legion.