Civilization in the United States: An inquiry by thirty Americans — John Shaqi
Civilization in the United States: An inquiry by thirty Americans
General
Civilization in the United States: An inquiry by thirty Americans
United States -- Civilization
It was during the commercial period that the evolution of the
Promenade, such as existed in New York at Battery Park, took place.
The new promenade was no longer a park but a shop-lined thoroughfare,
Broadway. Shopping became for the more domesticated half of the
community an exciting, bewildering amusement; and out of a combination
of Yankee “notions,” Barnum-like advertisement, and magisterial
organization arose that _omnium gatherum_ of commerce, the department
store. It is scarcely possible to exaggerate the part that Broadway--I
use the term generically--has played in the American town. It is not
merely the Agora but the Acropolis. When the factory whistle closes the
week, and the factory hands of Camden, or Pittsburgh, or Bridgeport
pour out of the buildings and stockades in which they spend the more
exhausting half of their lives, it is through Broadway that the greater
part of their repressions seek an outlet. Both the name and the
institution extend across the continent from New York to Los Angeles.
Up and down these second-hand Broadways, from one in the afternoon
until past ten at night, drifts a more or less aimless mass of human
beings, bent upon extracting such joy as is possible from the sights in
the windows, the contacts with other human beings, the occasional or
systematic flirtations, and the risks and adventures of purchase.
In the early development of Broadway the amusements were adventitious.
Even at present, in spite of the ubiquitous movie, the crowded street
itself, at least in the smaller communities, is the main source of
entertainment. Now, under normal conditions, for a great part of
the population in a factory town one of the chief instincts to be
repressed is that of acquisition (collection). It is not merely that
the average factory worker cannot afford the luxuries of life: the
worst is that he must think twice before purchasing the necessities.
Out of this situation one of Broadway’s happiest achievements has
arisen: the five and ten cent store. In the five and ten cent store
it is possible for the circumscribed factory operative to obtain the
illusion of unmoderated expenditure--and even extravagance--without
actually inflicting any irreparable rent in his purse. Broadway is
thus, in more than one sense, the great compensatory device of the
American city. The dazzle of white lights, the colour of electric
signs, the alabaster architecture of the moving-picture palaces, the
æsthetic appeals of the shop windows--these stand for elements that are
left out of the drab perspectives of the industrial city. People who
do not know how to spend their time must take what satisfaction they
can in spending their money. That is why, although the five and ten
cent store itself is perhaps mainly an institution for the proletariat,
the habits and dispositions it encourages are universal. The chief
amusement of Atlantic City, that opulent hostelry-annex of New York
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