The first coffee-house in London was started in St. Michael's Alley, Cornhill, in 1652 (when coffee was seven shillings a pound); the first tea-house was opened in Exchange Alley in 1657 (when tea was five sovereigns a pound), and in the same year (with chocolate about ten to fifteen shillings per pound) a Frenchman opened the first chocolate-house in Queen's Head Alley, Bishopsgate Street. The rising popularity of chocolate led to the starting of more of these chocolate houses, at which one could sit and sip chocolate, or purchase the commodity for preparation at home. Pepys' entry in his diary for 24th November, 1664, contains: "To a coffee house to drink jocolatte, very good." It is an artless entry, and yet one can almost hear him smacking his lips. Silbermann says that "After the Restoration there were shops in London for the sale of chocolate at ten shillings or fifteen shillings per pound. Ozinda's chocolate house was full of aristocratic consumers. Comedies, satirical essays, memoirs and private letters of that age frequently mention it. The habit of using chocolate was deemed a token of elegant and fashionable taste, and while the charms of this beverage in the reigns of Queen Anne and George I. were so highly esteemed by courtiers, by lords and ladies and fine gentlemen in the polite world, the learned physicians extolled its medicinal virtues." From the coffee house and its more aristocratic relative the chocolate house, there developed a new feature in English social life--the Club. As the years passed the Chocolate House remained a rendezvous, but the character of its habitues changed from time to time. Thus one, famous in the days of Queen Anne, and well known by its sign of the "Cocoa Tree," was at first the headquarters of the Jacobite party, and the resort of Tories of the strictest school. It became later a noted gambling house ("The gamesters shook their elbows in White's and the chocolate houses round Covent Garden," _National Review_, 1878), and ultimately developed into a literary club, including amongst its members Gibbon, the historian, and Byron, the poet. _Tax on Cacao._ The growing consumption of chocolate did not escape the all-seeing eye of the Chancellors of England. As early as 1660 we find amongst various custom and excise duties granted to Charles II: "For every gallon of chocolate, sherbet, and tea made and sold, to be paid by the maker thereof ..... 8d." Later the raw material was also made a source of revenue. In _The Humble Memorial of Joseph Fry_, of Bristol, Maker of Chocolate, which was addressed to the Lords Commissioners of the Treasury in 1776 (Messrs. Fry and Sons are the oldest English firm of chocolate makers, having been founded in 1728), we read that "Chocolate ... pays two shillings and threepence per pound excise, besides about ten shillings per hundredweight on the Cocoa Nuts from which it is made."