There is a more worthy way of dealing with the question of supply and demand to the advantage of business. It often happens that, because of lack of public education or because of undeveloped or abnormal community conditions, demand for a given product has not yet been stimulated. The business specialist who has a really worthy article to market should be able to diagnose the situation, see what the hindering conditions are, and take steps toward that adjustment of things which will give rise to a normal demand. He need not be powerless in the face of the fact that people do not desire his product. Neither can he blame the public for rot needing it. He must make the public need it, make it see its need, and then supply it. In all the history of American business, probably no better example of this sort of thing could be found than the action once taken by James J. Hill at one stage in the development of the Great Northern railway system through the Pacific Northwest. Mr. Hill, by the way, was a notable example of real commercial genius. Having a positive mind, he could plan, adapt, and build. The railway system which he developed stands as an enduring monument to his wonderful ability. After the first lines of the Great Northern had been built and had been in operation for a while, Mr. Hill discovered that they were carrying very little livestock. There seemed no demand for that particular form of railway service. Looking into the question, he found a very definite reason for the fact. The farmers of the Northwest had never taken up stock-raising. No one was to blame. The situation simply constituted a condition to be met. There was no reason why the farmers of the Northwest should not turn their attention to livestock. The country was good for grazing, and the range was almost limitless. The only difficulty was the fact that livestock had never been introduced into that section. Mr. Hill began applying his remedy by doing the farmers a kindness. He bought several thousands of blooded cattle and hogs, and gave them to the farmers owning land along the right of way. There were two results. The first was that the Northwest rapidly developed into a leading stock-raising country, enriching the section and indirectly benefiting the railroad in many ways. The second was that within a few years the Great Northern was breaking the record among the railroads for the carrying of livestock. Finding no demand for the services of his road, Mr. Hill had created one. This example serves to show up the true business man in his real character as a commercial engineer. His function is a larger one than the slavish routine of mere buying and selling. It is rather that of helping to build that larger and better commercial world in which all business will be at its best because all people are at their best.