If the getting and holding of attractive inmates is one important qualification in a madame, getting and holding trade is its necessary counterpart. Madames are selected who are known to be expert in soliciting trade and "keeping it in the house." They gradually accumulate lists of names and addresses of men and boys, keeping them up to date, and at stated intervals they send announcements of change of address or a veiled suggestion as to the "quality" of "goods" on display. One ingenious owner has a very neat printed folder reading, "Kindly call at our old place of business, as we have a Beautiful Spring Stock on view." Occasionally--as in the accompanying circular--no object at all is alleged: "_Dear Sir_:--Kindly call at your earliest convenience at the below address. "Respectfully yours, "X 1. W. 36th Street." This notice was sent to a long list of patrons--to sailors on board certain war vessels, to business men, and to clerks. Runners, lookouts, lighthouses, and watchboys--the names involve overlapping duties--also figure largely in procuring trade. The chief business of the lookout is to stand on the curb in front of the house or near the door and warn the inmates who solicit at the windows, or the madame in the house, when officers or suspicious-looking strangers approach. He opens the doors of cabs and taxis and conducts prospective customers to the entrance of the house. If a stranger appears to be "green," the lookout urges him to visit the resort, at the same time describing the inmates and the prices charged. One of his important duties is to see that street walkers do not solicit in front of his employer's house and "take the trade away." Together with the runner or lighthouse, the lookout is supplied with cards advertising the house, which he gives to men and boys in the street. He also goes wherever men and boys congregate--to saloons, restaurants, entertainments, prize fights, wrestling bouts, lobbies of theaters, hotels, and other public places, to distribute cards and to drum up trade. For example, on March 7, 1912, a runner, who was paid twelve dollars a week and tips for his services in behalf of a "fashionable house" on West 46th Street, went to the Sportsman's Show at Madison Square Garden to advertise his establishment. On June 24, 1912, a runner for a house on West 25th Street stood on the northwest corner of West 24th Street and Sixth Avenue, describing its attractions to passersby. At the noon hour or at closing time he stands in front of entrances to factories, department stores, and other places of business to accost the workmen and distribute cards.