In the second place, arrange if possible with the publisher to list and handle the book for you, through the book and library trade. Have him put it upon his catalogues, which are regularly furnished to the booksellers. No individual can well attempt to handle this end of the business himself. He does not know how to go about it, and if he did, the necessary machinery of manipulation would be too costly if set up in connection with a single book. But the publisher has this machinery already working in the interest of his other books, and he only needs to take ours on his list in order to give it the benefit of extensive publicity. Other things being equal, choose a publisher who is located in the great book and literary centre of the country. No doubt the cost of printing and publishing is a trifle more in a large city, where rents are high, than in country or semi-country places. Nevertheless, it is worth while. The prestige which goes with the right place of publication is a satisfaction to the author and a substantial help to his book. By all means, if possible, commit the printing and the publishing of your book to the same hands. While the book is still in process of making, the plans for bringing it before the public should be arranged. Preliminary announcements can be made, and it can be put into catalogues which it would miss if placed in the hands of a publisher only after the printing had been done. Literary notes, circulars, review slips, and all the paraphernalia of its announcement to the public can thus be prepared, and all be ready for the campaign as soon as the book comes from the press. This is a very important point. Genealogical works should be committed to publishers who have already had experience along this special line. The sale of genealogical works depends very largely upon a special kind of circularizing which will bring them to the attention of those particularly interested--public librarians, historical and genealogical societies, and special collectors. And whether the book be a "clan" or "Grafton" genealogy, there are many who will be anxious to own it, on account of distant tribal connections, and who can be reached only by the proper methods. A little judicious advertising may prove a paying investment. For this the author is altogether dependent upon his publisher. He who ignorantly plunges into the luxury of advertising may readily sink a large fortune, without returns, in a very short time. Or the little that he has to invest will all be thrown away. But the experienced publisher is like an old fox that has learned the ways of hounds and hunters and is not easily caught. Such a publisher knows the best mediums, where a modest notice almost always brings good returns, and one cannot do better than to reap the fruits of his experience.