Public opinion; Public relations; Publicity; Social psychology
It became imperative vividly to dramatize for Italy the reality of
American coöperation. As one of the means to this end the Committee
on Public Information decided that the naming of a recently completed
American ship should be made the occasion for a demonstration of
friendship which could be reflected in every possible way to the
Italians.
Prominent Italians in America were invited by the public relations
counsel to participate in the launching of the _Piave_. Motion and
still pictures were taken of the event. The news of the launching and
of its significance to Americans was telegraphed to Italian newspapers.
At the same time a message from Italian-Americans was transmitted
to Italy expressing their confidence in America’s assistance of
the Italian cause. Enrico Caruso, Gatti-Casazza, director of the
Metropolitan Opera, and others highly regarded by their countrymen in
Italy, sent inspiriting telegrams which had a decided effect in raising
Italian morale, so far as it depended upon assurance of American
coöperation. Other means employed to disseminate information of this
event had the same effect.
The next incident that I have selected is one which conforms more
closely than some of the others to the popular conception of the work
of the public relations counsel. In the spring and summer of 1919 the
problem of fitting ex-service men into the ordinary life of America
was serious and difficult. Thousands of men just back from abroad were
having a trying time finding work. After their experience in the war it
was not surprising that they should be extremely ready to feel bitter
against the Government and against those Americans who for one reason
or another had not been in any branch of the service during the war.
The War Department under Colonel Arthur Woods, assistant to the
Secretary of War, instituted a nation-wide campaign to assist those
men to obtain employment, and more than that, to manifest to them as
concretely as it could that the Government continued its interest in
their welfare. The incident to which I refer occurred during this
campaign.
Public-domain text, read in full here on John Shaqi.
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