Public opinion; Public relations; Publicity; Social psychology
Now, carry this situation one step further to the point at which the
public relations counsel is retained, on behalf of one side or the
other. Observe how sincerely each side and its adherents call even
the verifiable facts and figures of the other by that dread name
“propaganda.” Should the importers submit figures showing that wages
could be raised and the price to the consumer reduced, their adherents
would be gratified that such important educational work should be done
among the public and that the newspapers should be so fair-minded as
to publish it. The manufacturers, on the other hand, will call such
material “propaganda” and blame either the newspaper which publishes
those figures or the economist who compiled them, or the public
relations counsel who advised collating the material.
The only difference between “propaganda” and “education,” really, is in
the point of view. The advocacy of what we believe in is education. The
advocacy of what we don’t believe in is propaganda. Each of these nouns
carries with it social and moral implications. Education is valuable,
commendable, enlightening, instructive. Propaganda is insidious,
dishonest, underhand, misleading. It is only to-day that the viewpoint
on this question is undergoing a slight change, as the following
editorial would indicate:
“The relativity of truth,”[45] says Mr. Elmer Davis, “is a commonplace
to any newspaper man, even to one who has never studied epistemology;
and, if the phrase is permissible, truth is rather more relative in
Washington than anywhere else. Now and then it is possible to make a
downright statement; such and such a bill has passed in one of the
houses of Congress, or failed to pass; the administration has issued
this or that statement; the President has approved, or vetoed, a
certain bill. But most of the news that comes out of Washington is
necessarily rather vague, for it depends on the assertions of statesmen
who are reluctant to be quoted by name, or even by description. This
more than anything else is responsible for the sort of fog, the haze
of miasmatic exhalations, which hangs over news with a Washington date
line. News coming out of Washington is apt to represent not what is so
but what might be so under certain contingencies, what may turn out to
be so, what some eminent personage says is so, or even what he wants
the public to believe is so when it is not.”
Most subjects on which there is a so-called definite public opinion are
much more vague and indefinite, much more complex in their facts and in
their ramifications than the news from Washington which the historian
of the _New York Times_ describes. Consider, for example, what
complicated issues are casually disposed of by the average citizen.
An uninformed lay public may condemn a new medical theory on slight
consideration. Its judgment is hit or miss, as medical history proves.
Public-domain text, read in full here on John Shaqi.
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