Orange cards, representing the late King's reign and expedition of the
Prince of Orange: viz. The Earl of Essex Murther, Dr. Otes Whipping,
Defacing the Monument, My Lord Jeffries in the West hanging of
Protestants, Magdalen College, Trial of the Bishops, Castle Maine at
Rome, the Popish Midwife, A Jesuit Preaching against our Bible,
Consecrated Smock, My Lord Chancellor at the Bed's feet, Birth of the
Prince of Wales, The Ordinaire Mass-house pulling down and burning by
Captain Tom and his Mobile, Mortar pieces in the Tower, The Prince of
Orange Landing, The Jesuits Scampering, Father Peter's Transactions,
The Fight at Reading, The Army going over to the Prince of Orange,
Tyrconnel in Ireland, My Lord Chancellor in the Tower. With many other
remarkable passages of the Times. To which is added the efigies of our
Gracious K. William and Q. Mary, curiously illustrated and engraven in
lively figures, done by the performers of the first Popish Plot Cards.
Sold by Donnan Newman, the publisher and printer of the New
Observator.
The editor of the _New Observator_ was Bishop Burnet, and these political
playing-cards were sold by his publisher; perhaps the great Protestant
bishop knew something of their "performers." In the year 1692 an
experiment was made which clearly shows how just an estimate was getting
abroad of the value of publicity in matters of business. A newspaper was
set up, called "The City Mercury, published gratis for the Promotion of
Trade," which lasted for two years, and contained nothing but
advertisements. The proprietor undertook to distribute a thousand copies
per week to the then chief places of resort,--coffee houses, taverns, and
bookshops. Even in these days of the "Times" double supplement such an
experiment has often been made and failed; our wonder, therefore, is not
that the _City Mercury_ went to that limbo which is stored with such
countless abortive journals, but that the interest felt in advertisements
should, at that early period, have kept it alive so long.
Public-domain text, read in full here on John Shaqi.
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