These were the overflowings of that infamous traffic in negroes, commenced
by Sir John Hawkins in the year 1680, which tore from their homes, and
transferred to Jamaica alone, no less than 910,000 Africans between that
time and the year 1786, when the slave-trade was abolished.
We have brought the reader up to the date of the final battle which
extinguished the hopes of the Stuarts and settled the line of Brunswick
firmly on the throne. The year 1745 witnessed the commencement of the
_General Advertiser_, the title of which indicates the purpose to which it
was dedicated. This paper was the first successful attempt to depend for
support upon the advertisements it contained, thereby creating a new era
in the newspaper press. From the very outset its columns were filled with
them, between fifty and sixty, regularly classified and separated by
rules, appearing in each publication; in fact, the advertising page put on
for the first time a modern look. The departure of ships is constantly
notified, and the engravings of these old high-pooped vessels sail in even
line down the column. Trading matters have at last got the upper hand. You
see "a pair of leather bags," "a scarlet laced-coat," "a sword," still
inquired after; and theatres make a show, for this was the dawning of the
age of Foote, Macklin, Garrick, and most of the other great players of the
last century; but, comparatively speaking, the gaieties and follies of the
town ceased gradually from this time to proclaim themselves through the
medium of advertisements. The great earthquake at Lisbon so frightened the
people, that masquerades were prohibited by law, and the puppet-shows, the
rope-dancing, the china-auctions, and public breakfasts henceforth grow
scarcer and scarcer as the Ladies Betty and Sally, who inaugurated them,
withdrew by degrees, withered, faded, and patched, from the scene.
The only signs of the political tendencies of the time to be gathered from
the sources we are pursuing, are the party dinners, announcements of which
are now and then to be met with as follows:--
To the Joyous.--The Bloods are desired to meet together at the house
known by the name of the Sir Hugh Middleton, near Saddler's Wells,
Islington, which Mr. Skeggs has procured for that day for the better
entertainment of those Gentlemen who agreed to meet at his own house.
Dinner will be on the Table punctually at two o'clock.--_General
Advertiser_, Jan. 13, 1748.
Or the following still more characteristic example from the same paper of
April 12:--
Half-Moon Tavern, Cheapside.--Saturday next, the 16 of April, being
the anniversary of the Glorious Battle of Colloden, the Stars will
assemble in the Moon at Six in the evening. Therefore the Choice
Spirits are desired to make their appearance and fill up the
joy.--ENDYMION.
Public-domain text, read in full here on John Shaqi.
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