Cyclopedia of Commerce, Accountancy, Business Administration, v. 01 (of 10)American School of Correspondence
General
Cyclopedia of Commerce, Accountancy, Business Administration, v. 01 (of 10)
American School of Correspondence
Accounting; Business; Commerce
Before any letters are answered, the necessary notations should be
made on all letters requiring information, and the letters sent to the
proper departments. The very first letters answered should be those
that must be referred to another department. These should be not only
dictated first, but transcribed and forwarded to the next department
before further dictation is given.
These methods will go far toward solving the problem of the prompt
handling of correspondence. Most large houses receive complaints of
delay in answering letters, and when these complaints are investigated
the causes of delay are found to be divided between a lack of method
in handling correspondence and ignorance or carelessness on the part
of the complainant. In any well-managed concern everything possible
will be done to overcome the first-named defect, even to the extent of
providing a system which will, at least partially, overcome the defects
due to the latter cause.
As to the complaints due to ignorance or carelessness, it is found
that at least 75% of all complaints received come within this
classification. In many cases complaints come from persons whose
correspondence is limited to a half-dozen letters, or less, a day.
They fail to appreciate the difficulties of the correspondent whose
dictation averages a hundred letters a day; being unaccustomed to
the departmental plan of organization, they do not realize that
each subject about which they write must be referred to one certain
department. And so, a single letter contains an order, a remittance,
and a request for some special information, and, because he does
not receive a reply covering all subjects referred to in his letter
by return mail, the customer complains of delay. It is entirely
legitimate to politely request a customer to use a separate sheet for
each subject--as orders, remittances, complaints, etc.--but since not
all will comply, some such method as has been described is needed to
insure against unreasonable delay in handling letters that require the
attention of several departments.
In another class is the letter which, for some reason, cannot be
answered at once. An example is the letter to a manufacturer, asking
for a price on a special machine. Before a price can be named, the
engineering department must make a careful estimate of the cost, and it
may be necessary to secure quotations on some special material needed.
This means an unavoidable delay, but the prospective customer should
not be left in a state of expectancy--the letter should be acknowledged
immediately, and the cause of the delay explained. The customer then
feels that he is receiving attention, while if no reply is made until
full information can be given, a competitor more courteous may secure
the order.
Public-domain text, read in full here on John Shaqi.
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