Cyclopedia of Commerce, Accountancy, Business Administration, v. 01 (of 10)American School of Correspondence
General
Cyclopedia of Commerce, Accountancy, Business Administration, v. 01 (of 10)
American School of Correspondence
Accounting; Business; Commerce
22. Name the usual committees which consider questions affecting the
operation of the manufacturing division. How are these committees made
up, and what questions do each consider?
23. What committees consider questions affecting the commercial
division? What questions are considered by these committees?
24. Explain the suggestion plan and its operation.
25. Suppose the sales manager wishes to send out a sample which must be
made in the factory. How should he proceed to secure the sample?
REVIEW QUESTIONS
ON THE SUBJECT OF
ADVERTISING AND SALES ORGANIZATION
1. Describe and illustrate a practical system for the preservation of
advertising information in the form of clippings and memoranda.
2. Describe and illustrate a complete system for filing and keeping a
record of drawing and engravings.
3. Discuss the advisability of having all printing ordered by one man,
or allowing each department head to place his own orders.
4. Explain how you would provide for proper records of printing, from
the time the order is placed to the issue from stock. Illustrate the
necessary forms.
5. If you were placing advertising in 100 periodicals, how would you
keep a record of their advertising rates?
6. An advertiser in a large city uses 32 magazines of national
circulation. How would you suggest keying his ads to identify the
inquiries?
7. What form of record would you keep of the inquiries received from a
given publication?
8. How would you suggest obtaining a record of results of retail
advertising? Name some of the factors which might influence the sale of
an advertised article on a certain day?
9. What special conditions, in your opinion, should exist before a
manufacturer of a food product starts an outdoor advertising campaign
in Cleveland, Ohio?
10. Name at least three necessary qualifications of a successful sales
manager.
11. What is meant by the mail order branch of the sales department? How
are sales made by the mail order branch?
12. What, in your opinion, is the most satisfactory method of keying
form letters?
13. Illustrate the necessary forms for records of form letters,
including records of results.
14. State your understanding of the follow-up system, and the manner of
its use.
15. Explain four methods of bringing a name to notice at a given date,
illustrating the forms you would use in each case.
16. What objects are attained by maintaining a customers' list separate
from the ledger and the follow-up list?
17. Name two or more reasons for classifying a mailing list. Name some
of the usual classifications.
18. Explain how a card list can be made to automatically indicate the
business and the position or occupation of each man.
19. Explain how a customers' list can be made to show the class of
purchases of each customer.
20. Explain the map and tack system of routing salesmen, and name some
of the advantages of its use.
21. What benefit does the salesman derive from reports of his calls
which he makes to the house?
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