Cyclopedia of Commerce, Accountancy, Business Administration, v. 01 (of 10)American School of Correspondence
General
Cyclopedia of Commerce, Accountancy, Business Administration, v. 01 (of 10)
American School of Correspondence
Accounting; Business; Commerce
The exact form of the letters must be varied to suit the particular
business in which they are to be used; they will differ in
manufacturing, wholesale, and retail lines, in a mail-order business,
or for installment accounts. In a manufacturing business, for instance,
a letter something like the following might be sent with the monthly
statement.
DEAR SIR:
In accordance with our usual custom, we enclose a statement of your
account as it appears on our books at this date. Will you kindly
compare this with your records, and advise us of any discrepancies.
That we might be in a position to fill your orders promptly, we have
kept our factory running on full time during the past few months,
which has involved quite a heavy investment in material. We will,
therefore, appreciate a check from you covering the amount shown to be
due.
We will also appreciate a liberal order, which we can fill at once, as
our stocks are unusually complete just now.
Very truly yours,
Such a letter leaves a very much better taste than _please remit_
stamped on the statement, and yet it plainly asks for a remittance.
There is something about the letter that savors of the personal appeal,
and gives the debtor the feeling that a special accommodation is being
asked, which he should make an effort to grant.
If the first letter fails to bring a response, it should be followed
up. The second letter, following the first in about 10 days, might be
as follows:
DEAR SIR:
A few days ago we sent you a statement of your account, showing a
balance of $, of which $ is past due.
Not having heard from you, we assume that the account is correct, and
that it will be satisfactory to you to have us draw on you on the 15th.
In the meantime we will be very pleased to fill your order for any of
our goods that you may need.
Very truly yours,
A letter of this kind rarely fails to bring a goodly percentage of
remittances. The mere suggestion of a draft often has the desired
effect. The average merchant dislikes to have a draft presented; he
feels that it has a tendency to injure his credit with the very man
whom he may be obliged to ask for an accommodation--his banker. The
polite request for an order acts as a sugar coating which covers the
suggestion of a dun, and leaves the recipient in a pleasant frame of
mind.
The second paragraph of the above letter does not contain a positive
statement that a draft will be made, nevertheless, such a course is
hinted at, and, unless a communication of some kind is received, the
draft should invariably be made on the date specified. The customer
should be taught that the collector means just what he says; any other
course indicates a lack of sincerity, and gives the customer the
feeling that these notices are not to be regarded seriously.
Public-domain text, read in full here on John Shaqi.
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