Cyclopedia of Commerce, Accountancy, Business Administration, v. 01 (of 10)American School of Correspondence
General
Cyclopedia of Commerce, Accountancy, Business Administration, v. 01 (of 10)
American School of Correspondence
Accounting; Business; Commerce
The handling of collections furnishes one of the most severe tests of
the ability of the credit man; it calls for the exercise of a certain
tact, not absolutely essential in any other work in business life. The
successful collector must, first of all, be a good judge of character;
he must be able to read character, and govern himself by what he learns
of his customer's peculiarities. He must be a diplomat, with the happy
faculty of smoothing out the rough spots, and satisfying the chronic
kicker. While using judgment in granting special favors to the slow-pay
customer, he must be able to differentiate between the temporarily
embarrassed but able and honest debtor, and him who continually makes
use of a hard-luck story to arouse sympathy and gain time; he must know
when to be gently firm, and when to take vigorous action to save his
house from loss.
One of the essential accomplishments of a good collector is the ability
to write diplomatic letters. Collection correspondence is in a class by
itself. The most valuable correspondent is said to be he who can write
letters that sell goods. We have no fault to find with this statement,
but prefer the way Mr. Cody puts it--"the ability to write letters that
make people do things." The collection correspondent must be able to
write letters that make people do things.
In a wholesale or manufacturing business, or any business that is
not strictly local, practically all of the collections are made by
mail, hence the subject of collection correspondence becomes of
extreme importance. The extent to which letters are used is naturally
governed by the ideas of the collector; by some they are used freely,
by others as special appeals or duns only. One very successful credit
man, who has handled the collections in one of the largest mercantile
establishments in the country, gives it as his opinion that a letter
should be sent with every request for payment--even with the monthly
statement.
Except in unusual cases, specially dictated letters are not necessary;
filled-in form letters answer every purpose--indeed it is claimed by
many that carefully prepared form letters, designed to meet certain
definite conditions, are superior to letters dictated in the ordinary
rush of business. Forms can be prepared for different classes of
customers, and to meet any of the contingencies likely to arise in the
ordinary business. Form letters used for collection purposes should
be exceptionally well printed, and great care must be used to secure
ribbons that are an exact match for the body of the letter. There is
nothing more calculated to make an unfavorable impression than a letter
in which the date, name, and address fail by several shades to match
the body.
Public-domain text, read in full here on John Shaqi.
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