Cyclopedia of Commerce, Accountancy, Business Administration, v. 01 (of 10)American School of Correspondence
General
Cyclopedia of Commerce, Accountancy, Business Administration, v. 01 (of 10)
American School of Correspondence
Accounting; Business; Commerce
The receipt is especially convenient for the customer, as it shows
exactly how the payment is to be credited. For the same reason, it
is equally convenient for the cashier. All of the numbered receipts
must be accounted for; if one is spoiled, it must be turned in, which
provides an effective check on the collector.
=Mail-Order Installment Collections.= An increasing volume of
installment business is now done by mail. An established principle of
the mail-order business is that customers must be given an opportunity
to inspect the goods before they can be expected to make a binding
contract for their purchases. Beginners in the mail-order field are
quite likely to look on this as an impractical plan, fearing the loss
of goods, but experience soon teaches them that it is the only plan on
which the business can be successfully conducted.
When experienced mail-order men, with the courage to try out a new
idea, experimented on the plan of allowing customers to return goods,
they found that the more liberal the offer, the more business they did.
This led to the giving of an absolute guaranty, offering to ship goods
on approval with the privilege of return for any reason within certain
time limits.
As the fear of loss of goods became less pronounced, it was argued that
more liberal terms of payment could be granted with safety--if goods
could be sold successfully on the installment plan to local customers,
why not by mail? A trial proved the plan to be practical, and now many
articles are sold by mail on the installment or easy payment plan.
Goods are even shipped without an advance payment, either the goods or
the first payment to be returned within a certain time limit.
In selling goods by mail on the installment plan, it is necessary
to secure a binding order, in which the customer agrees to return
the goods within a certain number of days, or make the payments as
specified, with an agreement that title to the goods shall be held by
the seller until all payments have been made according to contract.
The contract must also give the seller the right to recall the goods
whenever the customer shall fail to make a single payment as agreed.
The success of the mail-order installment business depends largely on
the manner in which collections are handled. Not having the advantage
of personal contact with the customer, the collector is obliged to
depend on the knowledge of the man which he gains from references and
the correspondence of the customer. But the shrewd collector soon
learns to read his man from the general tone of the correspondence,
and sometimes from the absence of communications from the debtor. When
he has learned the character of the man, he can handle each account
independently; until then, he is obliged to follow the same line of
action in all cases, depending on the law of averages to prove the
correctness of his theories.
[Illustration: Fig. 29. Loose-Leaf Ledger for Mail-Order Collections]
Public-domain text, read in full here on John Shaqi.
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