Cyrus Hall McCormick: His Life and Work — John Shaqi
Cyrus Hall McCormick: His Life and WorkCasson, Herbert Newton
History
Cyrus Hall McCormick: His Life and Work
Casson, Herbert Newton
Harvesting machinery; McCormick, Cyrus Hall, 1809-1884
The fourth factor in the McCormick System was the appointment of a
_Responsible Agent_ and the building of a storage warehouse at every
competitive point. He did not wait for the business to grow. He pushed
it. He thrust it forward by sending an agent to every danger-spot on the
firing-line. As one of his competitors complained, in an 1848 lawsuit,
McCormick "flooded the country with his machines." He knew that many
farmers would be undecided until the very hour of harvest, when there
would be no time to get a Reaper from Chicago; and therefore he had
supplies of machines stored in various parts of the country. By 1849 he
had nineteen of these agencies.
His plan, with regard to these agents, was to fasten them to him by
exclusive contracts, which forbade them to sell Reapers made by any
other manufacturers. Each agent was given free scope. He was not worried
by detail instructions. He was picked out for his aggressive,
self-reliant qualities, and the whole responsibility of a certain
territory was put upon him. Once a month he made a report; but he stood
or fell by the final showing for the year, which he made in October.
This plan of leaving his men free and putting them upon their mettle,
developed their mental muscle to the utmost. Also, it made them
intensely loyal and combative--a regiment, not of private soldiers, but
generals, each one in charge of his own province, blamed for his defeats
and rewarded for his victories.
The fifth factor in the McCormick System was the _Customers' Good-Will_.
For the good-will of other capitalists or for the applause of the
public in general, no men cared less than McCormick. But he always stood
well with the farmers. "I have never yet sued a farmer for the price of
a Reaper," he said in 1848. This heroic policy he pursued as long as
possible, knowing the fear that all farmers have of contracts that may
lead them into litigation. More than this, he freely gave them credit,
without being safeguarded by any Dun or Bradstreet. He allowed them to
pay with the money that was saved during the harvest. "It is better that
I should wait for the money," he said, "than that you should wait for
the machine that you need." So he borrowed money in Chicago to build the
Reapers, borrowed more money to pay the freight, and then sold them on
time to the farmers.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account