One funny incident occurred. Mrs. Robinson, whom everybody swore was the
original woman with the serpent's tongue--she could never see good in
anything or anybody--came into the store in high indignation, saying
that her little boy, Wallace, had, without her permission, collected her
four mail-order catalogs and had turned them into the store for coupons,
and she demanded that I give the catalogs back.
I explained to her that I didn't know which catalogs were hers. She
replied that I had catalogs from all the mail-order concerns, and I must
give her one of this and one of that and one of another, or otherwise
she would make trouble for me!
I had had so many people talking big to me lately that I was getting up
a fighting spirit. I turned around to her and said:
"I'm sorry I can't comply with your request. If you have anything else
to say, please say it. If not, good-by!"
Gee whiz! what that woman did say! Anyway, she left the store after a
while, and didn't get her catalogs. She had never spent a penny with me,
and never would. She was a relation of Stigler's, and I had a "hunch"
that he had put her up to it.
Stigler had been telling all around town that I was afraid of mail-order
competition because my prices were higher, and that that was why I was
collecting the catalogs. He said he didn't care how many catalogs people
had, he could hold his own with competition.
I met Barlow one lunch time and he came over and put his hand on my
shoulder, saying:
"You put the cat among the pigeons this time, didn't you?"
"Why?" I replied.
"Well, everybody is talking about your buying up mail-order catalogs."
"I am not buying them up."
"Same thing," he grinned. "You are surely getting a lot of publicity
from it, though. Some people think it's a mighty clever trick, others
think it's a mean trick, some others think you are scared. Well, they
are talking about you, at any rate. Good luck to you! Go carefully,
however."
Well, we had mail-order catalogs stacked up in every corner. I arranged
with a junkman to buy them at quite a fair price, and, to my utter
surprise, I got enough money from the sale of those catalogs to pay for
the cost of the machine and a little bit over towards the advertising!
I was mighty glad I had arranged with the furniture store to display the
machine, for Martin, the proprietor, said he had crowds of people
looking at it. There was a sign on it saying, "This machine will be
given free by Dawson Black to the person drawing the winning coupon in
the mail-order catalog contest."
Stigler said that the whole thing was illegal, and came under the
gambling law, but nothing was done about it, and I knew that, if it was
illegal, Stigler would have found some way of getting at me on it.
One thing was sure--the town did not have many mail-order catalogs in
it after the contest. I had a big bunch of valuable advertising from
it--at least, I thought it was valuable.
Public-domain text, read in full here on John Shaqi.
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