"That's all right, Mr. Black," he replied. "I think I owe you an apology
for losing my temper. A man in my position can't afford to lose his
temper. I'll tell you now my proposition. Mr. Sirle of _Hardware Times_
told me you were a coming man in the business and suggested I show you
this line."
"Well," I replied hesitatingly, "it seems to me that a pencil sharpener
is not just the thing for a hardware man to sell."
"Mr. Black," he responded, "I am not going to try to persuade you what a
hardware store should or should not sell; but I want to show you, with
your permission, what you can make by handling this line. I have spent
most of the day around here calling on some of the residents and other
people. I have taken orders for eighteen of these pencil sharpeners. I
will turn these orders over to you and you can deliver them and make the
profit on them."
He passed me over eighteen orders for the dollar Cincinnati Pencil
Sharpener, "to be delivered by the local hardware store."
"These sharpeners," he continued, "cost you 69¢ each f. o. b.
Cincinnati. We will turn these orders over to you on the condition that
you buy an additional eighteen. That is three dozen in all. In addition
to this, if you wish to use this 'ad' in your local paper"--and here he
showed me a very attractive advertisement for the pencil
sharpener--"which will cost $4.00 an issue in both your papers--"
"How do you know?" I broke in quickly.
"Because we found out before we came here.--We will pay half the cost of
three insertions. You notice the 'ad.' is already prepared, except for
filling in your name. We don't provide electrotypes because, if we did,
your local paper might not have the type to harmonize with the rest of
the 'ad.,' so that it would look like a regular filled-in affair; but
by having the paper use the nearest type to this that they have, the
advertisement has the stamp of your own individuality."
That was a pretty good thought, it seemed to me.
Well, the upshot of it was that I bought the three dozen and agreed to
run the advertisement on the Monday, Wednesday and Friday following the
arrival of the sharpeners.
I shook hands with him as he left the store, and couldn't help thinking
that my foolish haste and rudeness might have lost me what I was
convinced would be a valuable agency to me.
As he left the store--Mr. Downs was his name--he gave me a little
booklet, which he said might refresh my memory on a few points which I
was doubtless familiar with. The booklet was entitled "A few reminders
on selling methods for Cincinnati Pencil Sharpeners." It outlined
methods of approaching schools, private houses, business offices, etc.,
giving samples of form letters and a whole lot of useful selling
information.
It seemed to me on looking it over that no one could help buying those
pencil sharpeners!
Public-domain text, read in full here on John Shaqi.
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