"I remember in the little town of Wakeford some of the merchants there
got this trading stamp 'bug.' First one got it, then another, and then
they were all giving trading stamps--that is, all those who did any real
business. And then one of them thought he would steal a march on the
others, and began giving double trading stamps on Saturday. In two weeks
they were all giving double trading stamps on Saturday. It has got so
now that they are giving double stamps every Friday and triple stamps on
Saturday! I suppose before long they'll be all giving double stamps
every day of the week. Pretty tough on those merchants, isn't it?"
Bulder looked at Fellows with some amazement in his face, for Fellows'
remarks were not apparently addressed to either of us; he was gazing
through the window of the door leading into the store.
"Pretty tough on those merchants," Fellows continued, "because, when
they give double trading stamps, they increase their percentage of cost
on their capital from 15 to 30 per cent. assuming they have a 5 times
turnover. Of course it's all right for the trading stamp concerns,
because the more stamps that are sold, the more profit they make.
"By the way, Mr. Bulder, do you sell stamps in Wakeford?"
"Why, yes, we do sell some," was the reluctant response.
I saw the point at once, and instantly I made up my mind that I would
not take the chance of being drawn into a war of giving trading stamps
away in competition with other stores, and I quietly told Bulder that we
were merely wasting time now, that I had definitely decided not to touch
the proposition at all.
Bulder shrugged his shoulders. "I am _sorry_ that you let this
opportunity go by. But _please_ don't come to us in a few months' time
and ask to do business with us, for we shall _unquestionably_ close with
some other hardware store before I leave town to-day."
He was once more the suave and polished man of the world. He shook hands
pleasantly with us, cracked a joke or two, and left the store,
apparently in the best of humor.
Hardly had he gone out when Fellows went to the telephone and called up
Mr. Barlow. I don't know what Barlow said, but I heard Fellows say:
"This is Fellows of the Flaxon Advertising Agency. I am at Dawson
Black's. We have just had the Garter Trading Stamp man here. You knew
that Black was thinking of taking up the trading stamp proposition.
Well, he has turned it down cold. I thought you might like to know, in
case they came to you with a different story."
There was a meeting of the Merchants' Association that evening--I didn't
tell you that I had joined sometime before. As I entered the meeting
room, Barlow came to me and told me that Bulder had been to see him, and
had told him that I was interested in his proposition but he felt that
Barlow would be the better man for them to work with.
Barlow brought the matter of trading stamps up for discussion at the
meeting, and it was decided that no member of the association should
handle them.
Public-domain text, read in full here on John Shaqi.
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