He is in fact a product of the new advertising psychology, which says, "Be human" (by which is meant "be personal") "first of all." He regards his book (I know this, because he has often told me so) as a text merely, for a discourse which must entertain the reader. And his idea of entertainment is to write about himself, his tastes, his moods, his reactions. Either he praises the book for what it does to his ego, or damns it for what it did to his ego. You will never catch him between these extremes, for moderation is not his vice. The ego-frisky reviewer is not what the biologist would call a pure form. He (or she) is usually a yellow journalist, adopting criticism as a kind of protective coloration. The highly personal critic, adventuring, or even frolicking among masterpieces, and recording his experiences, is the true type, and it is he that the ego-friskish imitate. Such a critic in the jovial person of Mr. Chesterton, or Professor Phelps, or Heywood Broun, contributes much to the vividness of our sense for books. But their imitators, although they sometimes enliven, more often devastate reviewing. Alas, I am best acquainted among them all with the dull reviewer, who is neither good nor useful. The excellent books he has poisoned as though by opiates! The dull books he has made duller! No one has cause to love him unless it be the authors of weak books, who thank their dull critics for exposing them in reviews so tedious that no one discovers what the criticism is about. The dull reviewer has two varieties: the stupid and the merely dull. It is the stupid reviewer who exasperates beyond patience the lover of good books. He is the man who gets a book wrong from the start, and then plods on after his own conception, which has no reference whatsoever to the author's. He is the man who takes irony seriously, misses the symbolism when there is any, and invariably guesses wrong as to the sources of the characters and the plot. There are not many really stupid reviewers, for the most indolent editor cleans house occasionally, and the stupid are the first to go out the back door. But merely dull reviewers are as plentiful as fountain pens. The dull reviewer, like Chaucer's drunken man, knows where he wants to go but doesn't know how to get there. He (or she) has three favorite paths that lead nowhere, all equally devious. The first is by interminable narrative. "When Hilda was blown into the arms of Harold Garth at the windy corner of the Woolworth building, neither guessed at what was to follow. Beginning with this amusing situation, the author of 'The Yellow Moon' develops a very interesting plot. Garth was the nephew of Miles Harrison, Mayor of New York. After graduating from Williams, etc., etc., etc." This is what he calls summarizing the plot.