In the Five Towns, and perhaps elsewhere, there exists a custom in virtue of which a couple who have become engaged in the early summer find themselves by a most curious coincidence at the same seaside resort, and often in the same street thereof, during August. Thus it happened to Denry and to Ruth Earp. There had been difficulties—there always are. A business man who lives by collecting weekly rents obviously cannot go away for an indefinite period. And a young woman who lives alone in the world is bound to respect public opinion. However, Ruth arranged that her girlish friend Nellie Cotterill, who had generous parents, should accompany her. And the North Staffordshire Railway’s philanthropic scheme of issuing four-shilling tourist return tickets to the seaside enabled Denry to persuade his mother and himself that he was not absolutely mad in contemplating a fortnight on the shores of England. Ruth chose Llandudno, Llandudno being more stylish than either Rhyl or Blackpool, and not dearer. Ruth and Nellie had a double room in a boarding-house, No. 26, St. Asaph’s Road (off the Marine Parade), and Denry had a small single room in another boarding-house, No. 28, St. Asaph’s Road. The ideal could scarcely have been approached more nearly. Denry had never seen the sea before. As, in his gayest clothes, he strolled along the esplanade or on the pier between those two girls in their gayest clothes, and mingled with the immense crowd of pleasure-seekers and money-spenders, he was undoubtedly much impressed by the beauty and grandeur of the sea. But what impressed him far more than the beauty and grandeur of the sea was the field for profitable commercial enterprise which a place like Llandudno presented. He had not only his first vision of the sea, but his first genuine vision of the possibilities of amassing wealth by honest ingenuity. On the morning after his arrival he went out for a walk and lost himself near the Great Orme, and had to return hurriedly along the whole length of the Parade about nine o’clock. And through every ground-floor window of every house he saw a long table full of people eating and drinking the same kinds of food. In Llandudno fifty thousand souls desired always to perform the same act at the same time; they wanted to be distracted and they would do anything for the sake of distraction, and would pay for the privilege. And they would all pay at once. This thought was more majestic to him than the sea or the Great Orme or the Little Orme.